Very often engineering types can only think of differentiation in technical terms. I think I can say that, in practice, at least in mature markets, differentiation is more about positioning and marketing rather than almost anything else. Easy examples: - Cars - Bottled water - Computer monitors The vast majority of automobiles produced today have reached a level of design and manufacturing maturity that makes them pr…
If I'm in the market for a BMW M3, it is because it is a stellar performance car. A Toyota Camry does not fill those roles.