From the article: > Marketers are often most successful at marketing their own marketing. I've seen this play out at places I've worked. After raising a funding round, marketing sold the leadership on letting them burn the lion's share of it, even though launching new marketing campaigns was never on the list of reasons we initially went out to raise money.
This feels like a multi-billion dollar industry in which every entity involved has the ability to sink the entire thing, and simply stated, nobody does because they all make money from it.
Marketing departments are burning money like mad. It's google and other brokers that make a ton of money.