They recently added splash screens to Instagram and WhatsApp apps which I presume was a step towards smoothly introducing the Facebook company logo to their app brandings with updates soon.
Designing the Facebook Company Brand
191–200 of 238 posts
Re: Designing the Facebook Company Brand
#192Earlier quoted context omitted.
I was thinking similarly. Not that it needed to rename it but that it was an obvious option available. I think the choice to keep the main company as "Facebook" could be seen as hubris or overconfidence in the lasting trust in the name. There's no question the company itself has been under attack for privacy, impact on social behavior, its profit and negligence in running ads that undermined integrity of the 2016 US…
> So creating a new super company name, like Alphabet, which sounds a lot like Altria (phillip morris) to me, that isn't directly tied to the other companies would have been a sensible direction. Kinda off-topic, but I feel like such corporate renamings should be illegal, or at least heavily scrutinized and subject to regulatory approval. Brands are socially useful to help track both positive and negative perceptions…
> I don't think the a company should be able to use them to avoid the reputational consequences of their actions.
An interesting point, especially given the notion of their “personhood” in the United States.
Re: Designing the Facebook Company Brand
#193I know it is easy to be cynical on these types of "announcements", but I am having a really, really hard time understanding how curved strokes (or any branding decision) can result in empathy or "open space for peoples stories". Empathy is a human characteristic. To think that a word mark can have (or even create ) it is patently ridiculous. In fact, I'd say it cheapens the meaning of the word to the point where true…
You don't understand it because, like myself and most people on this site, you're probably a hyper-rational engineering type. We gravitated towards working in this field for a reason. The rest of the world has very strong negative reactions when confronted with a product branded like this: https://www.vim.org ...and they have very positive reactions to a product branded like this: https://slack.com How could the reac…
like myself and most people on this site, you're probably a hyper-rational engineering type.
I think you're both engaging in and are affected by mythologizing and branding right in your comment so perhaps neither you nor the people you're referring to are as 'hyper-rational' as you imagine. I doubt anyone is particularly emotionally engaged by Slack's inoffensive hipster-corporatist design language and for a work tool, that's probably both intentional and about right. Vim, on the other hand, is one of the closest things programmers have to a full-on impractical fashion trend, a sort of aspirational zoot suit. There are even special ribbons for the pork pie hat:
Re: Designing the Facebook Company Brand
#194Earlier quoted context omitted.
What is your assertion?
My assertion is that "tech companies can choose the winners of the election" is an extremely over-exaggerated statement that holds no basis in reality. Some of the most powerful people in tech industry openly sided with and assisted DNC, and yet they lost the election. Yes, they sold ads to both sides, but the level of support (direct and indirect) that DNC received from big tech was incomparable to that of the Repub…
I don't think anyone implied that Facebook et al. tried in earnest to sway the election. Facebook execs endorsed candidates and donated money to campaigns or PACs but that's the routine for any company that has a stake in politics. If Facebook wanted to, they could invisibly change the content recommendation algorithm on facebook dot com to only show negative news about the wrong candidate (or 90% negative) and only show positive news about the right candidate. They could have also made up excuses to ban right or left wing figures from facebook dot com. Stuff like that is possible to accomplish and get away with, but Zuckerberg was merciful to us this time.
Re: Designing the Facebook Company Brand
#195Earlier quoted context omitted.
The thing is, the differentiation that they tried to establish with the new branding is itself confusing. Using the same word just with different capitalization to specify between the company and the app is not going to help in any significant way since the two different logos can only be expressed differently in certain contexts. Which makes you wonder just how intentional that detail is.
I agree. The alphabet-google structure was much more convincing (Though they maintained the GOOG and GOOGL stock ticker symbol) I think at this point, they should be distancing themselves from the "facebook" brand since its popularity is in steep decline, and instead should have re-branded their larger business and software development infrastructure under a new name.
For some reason Instagram Social strikes me as more fun than Facebook.
Re: Designing the Facebook Company Brand
#196I know it is easy to be cynical on these types of "announcements", but I am having a really, really hard time understanding how curved strokes (or any branding decision) can result in empathy or "open space for peoples stories". Empathy is a human characteristic. To think that a word mark can have (or even create ) it is patently ridiculous. In fact, I'd say it cheapens the meaning of the word to the point where true…
As a former brand designer, it's either simple word associations or post-hoc rationalisation.
Re: Designing the Facebook Company Brand
#197they should just be called 'greedy lying traitors, inc'.
Re: Designing the Facebook Company Brand
#198Earlier quoted context omitted.
You don't understand it because, like myself and most people on this site, you're probably a hyper-rational engineering type. We gravitated towards working in this field for a reason. The rest of the world has very strong negative reactions when confronted with a product branded like this: https://www.vim.org ...and they have very positive reactions to a product branded like this: https://slack.com How could the reac…
like myself and most people on this site, you're probably a hyper-rational engineering type. I think you're both engaging in and are affected by mythologizing and branding right in your comment so perhaps neither you nor the people you're referring to are as 'hyper-rational' as you imagine. I doubt anyone is particularly emotionally engaged by Slack's inoffensive hipster-corporatist design language and for a work too…
I think you are right! The whole identity of thinking of yourself as "engineering type" is likely fulfilling some emotional need to belong to a group you perceive as superior.
However, I'm also certain the hipster-corporatist brand aesthetic of products like Slack is exactly part of the appeal. It definitely signals that slack is a tool used by a certain "tribe." And if you aspire to be in that tribe, this tool is for you. Call it the tribe of life-work optimizers and the open office, if you will.
Re: Designing the Facebook Company Brand
#199Earlier quoted context omitted.
I was thinking similarly. Not that it needed to rename it but that it was an obvious option available. I think the choice to keep the main company as "Facebook" could be seen as hubris or overconfidence in the lasting trust in the name. There's no question the company itself has been under attack for privacy, impact on social behavior, its profit and negligence in running ads that undermined integrity of the 2016 US…
> So creating a new super company name, like Alphabet, which sounds a lot like Altria (phillip morris) to me, that isn't directly tied to the other companies would have been a sensible direction. Kinda off-topic, but I feel like such corporate renamings should be illegal, or at least heavily scrutinized and subject to regulatory approval. Brands are socially useful to help track both positive and negative perceptions…
People can change their names to avoid reputational consequences, and corporations are currently considered as such.
Renaming a company also seems like a large hassle that is likely to get more press and attention, not less. I'm not sure this is a legitimate fear.
Re: Designing the Facebook Company Brand
#200Earlier quoted context omitted.
Yeah, it's flowery-design talk but I'd argue these nuances go a long way subconsciously.
I’m unsure if you’re serious, but I’d be interested to hear an argument for the subconscious nuances going a long way.
I personally think Apple's designs are still considerably better than their competitors.
Tiny subconscious nuance is one of those reasons. Did you know that their app icons (and phones themselves) don't have perfectly rounded corners?
https://hackernoon.com/apples-icons-have-that-shape-for-a-ve...