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Designing the Facebook Company Brand

facebook.design

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Re: Designing the Facebook Company Brand

#161

Post by analogtsar »

zaphod4prez wrote: post #108
dmix wrote: post #50

Earlier quoted context omitted.

Anti-trust laws are there for economic reasons, ie, monopolies preventing competition leaving society worse-off as a whole than can be gained from efficiencies of a single organization. It also typically requires proof of anti-competitive behaviour, beyond just being the biggest in the market. A lot of companies dominate their markets but don't engage in overt anti-competitive behaviour. I don't think they've ever be…

Your last sentence does not seem right to me, and it also seems to be phrased in a disingenuous way. "punishing companies for not serving some greater democratic service" is a very weird way to describe a legitimate worry about consolidation of private power (which, by the way, has a very long history). Of course, healthy competition & pricing is a core issue here (duh). But power, in all its forms, is also a key iss…

You h types

Re: Designing the Facebook Company Brand

#162

Post by so_tobeclear »

filoleg wrote: post #115
so_tobeclear wrote: post #87

Earlier quoted context omitted.

Nice try Facebook moderator

Just because someone disagrees with you while bringing up a pretty compelling point, they are definitely a shill. Also, I believe your comment is in violation of the guidelines: "Please don't post insinuations about astroturfing, shilling, brigading, foreign agents and the like. It degrades discussion and is usually mistaken." and "Don't be snarky. Comments should get more thoughtful and substantive, not less, as a t…

For you then, I believe the above comment to be not only uncompelling but also disingenuous

Re: Designing the Facebook Company Brand

#163

Post by dakial1 »

voldacar wrote: post #150

> The brand comes to life in the context of people, cultures, communities and relationships. What does this even mean? What kind of human could even write such a sentence?

Basically that the brand should represent what Facebook is about. But in shiny, marketing oriented, words. I work as a consultant in Marketing and I still have a problem respecting creative people and their explanations. For me it's simple BS. But the reality is that they truly believe in it. We simply expect more science and less imagination from them.

Re: Designing the Facebook Company Brand

#164

Post by kilovoltaire »

lostgame wrote: post #40

Would’ve been better, IMHO; to pull an Alphabet and rename the company. This reminds me a little of the ‘Apple TV’ vs. ‘Apple TV’ article running around recently. If Facebook wants to differentiate their company from their service, a rename makes sense and also wouldn’t hurt their reputation when they create new products.

In case anyone else is wondering what Apple TV article the parent is referencing-

https://news.ycombinator.com/item?id=21438152

Re: Designing the Facebook Company Brand

#165

Post by rhizome »

robbrown451 wrote: post #137
papln wrote: post #133

Earlier quoted context omitted.

That's a real reach. People are talking about breaking up Google also, and Google already calls all its stuff Google, and that's no defense. "People know we are one company" isn't a defense against monopoly power.

It's not a defense, but the fact that many incorrectly think of them as separate entities can be an aggravating factor. Just because Google doesn't have that specific aggravating factor and there is still a question of whether they have monopoly power, doesn't mean that said aggravating factor doesn't count for something.

But antitrust remedies are all about single companies, aren't they?

Re: Designing the Facebook Company Brand

#166

Post by evan_ »

lostgame wrote: post #40

Would’ve been better, IMHO; to pull an Alphabet and rename the company. This reminds me a little of the ‘Apple TV’ vs. ‘Apple TV’ article running around recently. If Facebook wants to differentiate their company from their service, a rename makes sense and also wouldn’t hurt their reputation when they create new products.

They should call the new umbrella corp "The" so we get to say "The Facebook" again

Re: Designing the Facebook Company Brand

#167

Post by pembrook »

jbattle wrote: post #153
voldacar wrote: post #150

> The brand comes to life in the context of people, cultures, communities and relationships. What does this even mean? What kind of human could even write such a sentence?

The kind getting $600/hour to write sentences like that

No branding agency bills at $600/hr.

Source: Have triple bid projects to some of the biggest identity design (branding) firms in NYC before.

The rates are more like $250/hr.

However, if this was done in-house...it was probably a massive boondoggle (see Uber's 2nd to last rebrand led by Kalanick for more info) and giant waste of money. Too many emotions and stakeholders involved. Better to farm it out to an independent 3rd party and control costs with a fixed project-based agreement from the beginning.

Re: Designing the Facebook Company Brand

#168

Post by bryan_w »

itsmhuang wrote: post #10
kgraves wrote: post #2

> ...People should know which companies make the products they use. I agree with this. This is a good gesture of FB warning new and current users signing up/using the service with a screaming all caps logo, given the amount of spying, data mishaps and misinformation reputation they are slowly accruing over the years. Other than that, this logo looks corporate enough that it should fit nicely with Facebook Workplace's…

They aren't acting on their own accord. This is fueled by a new law that companies must clearly disclose what subsidiaries they own.

I'm curious also, what law are you referring to?

Re: Designing the Facebook Company Brand

#169

Post by petepete »

voldacar wrote: post #150

> The brand comes to life in the context of people, cultures, communities and relationships. What does this even mean? What kind of human could even write such a sentence?

Still got nothing on Pepsi

https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...

Re: Designing the Facebook Company Brand

#170

Post by AndreasHae »

rvz wrote: post #136
namanyayg wrote: post #4

The logo is pretty bland (reminds me of Mark Zuckerburg, actually); but it's definitely a step in the right direction to label all products under the "Facebook" brand. Most people don't even know that Whatsapp and Instagram are all owned by Facebook.

I've seen logos that were worse than natural disasters, but if Paul Rand were to critique this "redesign", he would tell you that it screams treason in the design world. If Deiter Rams were to critique this he'd tell you that it so bad, that it would be categorised under a new hurricane category since it is actually "re-designed" the definition of a disaster. Bad logos change to often. The 'F' logo stood the test of…

> Bad logos change to often. The 'F' logo stood the test of time and ticks the boxes of Dieter Rams design principles which is respected globally by designers.

As far as I understood, the new logo will be used for the company itself, as opposed to its core product - the Facebook platform - which is still going to use the blue/white 'F'.

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