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Apple.com gets a redesign

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Re: Apple.com gets a redesign

#72

Post by blahedo »

gry wrote: post #70

Apple often updates their site to reflect treatments in their desktop OS. A lot of the elements here, I expect in Lion. For fun, here's a Flickr set since before time, including now. http://www.flickr.com/photos/kernelpanic/sets/283374/

It's amazing how fast they converged; the first two (from 1997) look nostalgically mid-90s Web 1.0, but the 1998 homepage is recognisably a forerunner of the current one.

Re: Apple.com gets a redesign

#73

Post by tel »

cookiecaper wrote: post #25

Someone have a before and after? Maybe I just don't spend enough time on apple.com, but this looks the same to me, except maybe a different color on the menu bar.

Different color menu bar, far more animations (which have a tightly sprung attitude instead of the previous more smooth transitions), the background color went more neutral grey, the background was augmented by a gradiential noise pattern, there's more of an emphasis on rounded corners...

It's a lot of minor details leading to a pretty tangible cosmetic effect. Also the scripts seem a lot more responsive on my iPad.

(edit: s/w/a/ ugh)

Re: Apple.com gets a redesign

#74

Post by SkyMarshal »

spitfire wrote: post #4

I don't like it. The light grey worked and seemed very Apple. This dark black seems a little too serious and the menubar seems somehow incomplete. I'm sure they'll still sell millions of whatever they're selling though. and I'll still buy their stuff.

Agreed, the translucent dark black looks somewhat Windows Vista/7-ish. The metallic theme was more distinctive, more Apple. Wonder what their reasoning behind the redesign is...

Re: Apple.com gets a redesign

#75

Post by runjake »

This article might be flag-worthy otherwise, but it's important to note that it appears they're transitioning to HTML5 with this latest redesign.

In this case, the changes under the hood are probably more important than what's going on visually.

Re: Apple.com gets a redesign

#76

Post by sudont »

pieter wrote: post #55
jacquesm wrote: post #22

I had to buy a mac OS/X DVD a week ago and I was actually surprised by how clean the (old) site feels compared to almost every other e-commerce site that I use. The only thing that was slightly cumbersome was the checkout process but otherwise it was pretty smooth. What bugged me is that I had to take 'snail mail' delivery instead of being offered the option to download an ISO image. There absolutely is no added valu…

Here's a small tip if you really want a download instead. If you sign up as a mac developer you can download it from developer.apple.com , though I'm not sure what the license on that is.

That's the 100/yr agreement, right? I'm sure it's coming fairly soon, they're shipping install-on-chip now, and it would be fairly pointless to sell an OS upgrade on a medium they're phasing out.

I'd bet that Lion's shipped on a DVD with a chip option. Whatever's after Lion will most likely have digital distribution as an option, though.

Re: Apple.com gets a redesign

#77

Post by ugh »

maguay wrote: post #56
cookiecaper wrote: post #25

Someone have a before and after? Maybe I just don't spend enough time on apple.com, but this looks the same to me, except maybe a different color on the menu bar.

The page background color is different as well. It was white before, now its #F2F2F2. The new top-level menu looks nice, too, but somehow it just doesn't look "Apple" to me. Maybe I'm just too used to the old site...

I think it was lightly grey before. I definitely remember there being a lightly grey and noisy background at the top like there is now, don’t know about the bottom of the page.

Re: Apple.com gets a redesign

#78

Post by joedavis512 »

cskau wrote: post #13

Anyone else seeing the graphical glitch with the search field upper left ? I'm running Chrome on Ubuntu. But still - they could at least have tested it a little before launch.

I can confirm this same bug on Fedora. I'm not sure how this wasn't caught in testing. In my opinion the previous site design was better.
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