Remember when .NET came out? Everything was .NET. As a result, no-one really had any idea what .NET actually was. Eventually we figured out it was "Microsoft's Java". Windows also went through a phase in which seemingly everything was Windows.
Even Sun Microsystems had a phase where they made thought-terminating illogical statements. My 2 favorites: "The network is the computer" - No, it's not, and Sun's tech at the time, just Unix servers, definitely did not have any enlightened concept of networking that others lacked. It had Berkeley sockets and NFS. Such a statement makes me think of single-system image cluster computing, or other cool stuff, but they…
Yes, it's marketing fluff (as with any marketing), but I liked that one.
For all you tech people like me that have problems answering to non-techie family members what you do, I thought that was an example of a beautiful succinct answer that still conveyed enough of an idea to be satisfying to laymen.
As for one I really hated from Sun: "Java Desktop System", which was just a distro with GNOME, and had nothing to do with Java.