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Stop guessing. Use A/B testing to determine ideal price for your product

visualwebsiteoptimizer.com

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Re: Stop guessing. Use A/B testing to determine ideal price for your product

#3
post #2

Good post, I think more people should be testing different values (I remember reading something where someone kept doubling the price til they reached the tipping point). Cheers

Yes, price testing is very important at initial stages of launch. It becomes progressively harder as your product gets established.

After your product is established, the only way to test price sensitivity is to launch pro version.

Re: Stop guessing. Use A/B testing to determine ideal price for your product

#8
post #5

Why is it illegal to offer different prices for the same service (as this article says)?

It is not illegal to offer different prices. Case in point - a lowly 12 oz of Budweiser. If I buy it in a keg it costs me around 50 cents (USD)each. In the bottle it would be closer to $1. At a local bar that has good beer prices and good food it is $3.00 for draft normally, except on Thursdays it is $2 (Bisonwitches, Tucson AZ). If I go to a fancy restaurant it will likely be $4 or even as high as $6.

In a free market you are free to charge what you want. Consumers are free not to purchase your item. Rules do vary around the world, so check with your local authorities. I am looking at this from a North American perspective.

Re: Stop guessing. Use A/B testing to determine ideal price for your product

#9
post #2

Good post, I think more people should be testing different values (I remember reading something where someone kept doubling the price til they reached the tipping point). Cheers

You're thinking about http://jacquesmattheij.com/Double+your+price+%28and+no%2C+I%... which was discussed in http://news.ycombinator.com/item?id=1639712.
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