This is a very good idea executed poorly. SMS has become a way of life and you'll be receiving messages that you can not read, also a paper phonebook requires that you carry a pen with you. Play it again, John, this time with a pager sized (text) display and I'll buy one. edit: added the (text), it does have a display but can't display text messages.
Agreed. Anyone who texts shouldn't buy this phone. However, I would say that it's not aimed at SMS'ers and as such is not executed poorly. Strikes me to have two major markets: (1) people who only want to talk to people via phones (e.g. some of the elderly) and (2) as a fashionable item. The gold one would be a head-turner and topic of conversation. Some people want to get rid of SMS from their way of life (or never…
When it comes to phones I go through alternating phases of high-tech and as simple as it gets, mostly because I get frustrated at how bad high tech phones usually work as phones (they're great little computers, but I mostly use my phone to call).
SMS is no longer optional, even if you want to get rid of it, typically service messages are only sent using SMS, not voice and people will simply assume that even if you didn't respond that you still read their SMS message saying they'll be an hour late.
It's like with businesses and FAX, you may never send one but people pretty much used to assume that you were at least capable of receiving them.