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Apple.com gets a redesign

apple.com

31–40 of 92 posts

Re: Apple.com gets a redesign

#31

Someone have a before and after? Maybe I just don't spend enough time on apple.com, but this looks the same to me, except maybe a different color on the menu bar.

There are some page transition effects that are new as well. Not sure what browser you need to be using to see them, but I'm using Safari.

When I load the "Mac" section, the icons for the various models of Mac sort of spring outwards to fill the scroll area.

Clicking on any of the other categories on that page (like Applications, Accessories, etc. result in a offloading of old icons + reloading of the new category icons that includes the same spring/jiggle.

Also, when I go back to a previous page, like the main page, the navigation bar animatedly drops down from nowhere on page load.

Re: Apple.com gets a redesign

#33
Looks like they simply stripped all the navigation off the existing design. (at least that's what I see in the latest Chrome).

As such, unless I want to read about whatever that big picture is talking about, or one of those 4 irrelevant things on the bottom (such as learning about iPhone4 on Verizon), there's nothing I can do there. They've essentially removed the rest of their site from the internet.

If, for instance, I wanted to buy a new Macbook Pro, I currently have no way to do so.

I'm going to call this a step back:

http://i.imgur.com/mujh6.jpg

Re: Apple.com gets a redesign

#34

I'm not sure I'm a fan of this new layout. The old one tended to have plenty of whitespace to give it a clean, open feel. This more boxy one looks pretty cramped in my browser (Firefox). I think they have a few issues with content/navigation as well. Certainly they could do with someone more internationally aware checking the wording, because to those of us who don't use the bizarre US date order, "Coming Februrary 1…

There are actually localized versions of the entire site based on country:

http://www.apple.com/choose-your-country/

Apple chose to make http://www.apple.com/ the U.S. site (and why wouldn't they?) so it makes perfect sense to write February 10.

Re: Apple.com gets a redesign

#35

Looks like they simply stripped all the navigation off the existing design. (at least that's what I see in the latest Chrome). As such, unless I want to read about whatever that big picture is talking about, or one of those 4 irrelevant things on the bottom (such as learning about iPhone4 on Verizon), there's nothing I can do there. They've essentially removed the rest of their site from the internet. If, for instanc…

Must be a caching problem. This is what I see:

http://cl.ly/0W2X1v0L1Y020F1A3U21

Re: Apple.com gets a redesign

#36
They're certainly getting full use out of the CSS animation support in Safari. Check out the Mac and iPod sections, and the animations when you move between the different groups of products. They've replaced the old horizontal scrolling display with some bouncy back and forth.

Re: Apple.com gets a redesign

#37

I had to buy a mac OS/X DVD a week ago and I was actually surprised by how clean the (old) site feels compared to almost every other e-commerce site that I use. The only thing that was slightly cumbersome was the checkout process but otherwise it was pretty smooth. What bugged me is that I had to take 'snail mail' delivery instead of being offered the option to download an ISO image. There absolutely is no added valu…

> There absolutely is no added value in having to wait for a week for delivery of something that could have been done instantly …

Agreed. I wonder how long it will be before they release Mac OS X upgrades through the App Store.

Re: Apple.com gets a redesign

#38
post #30

I'm not sure I'm a fan of this new layout. The old one tended to have plenty of whitespace to give it a clean, open feel. This more boxy one looks pretty cramped in my browser (Firefox). I think they have a few issues with content/navigation as well. Certainly they could do with someone more internationally aware checking the wording, because to those of us who don't use the bizarre US date order, "Coming Februrary 1…

As far as I can see the general layout is unchanged. What has changed is the navigation bar and the product selection boxes on the Mac and iPod pages. (You previously had to scroll horizontally, now there are tabs.) It could be that they also de-cluttered those two Mac and iPod pages and removed a few elements. I’m not sure about that. What I am sure about is that all the product pages are unchanged. (Apple’s product…

The parent is right: the boxes are more prominent, the old design looked much "cleaner" and lighter.

Compare the US page

http://www.apple.com/ipod/

with the AT page

http://www.apple.com/at/ipod/

This picture shows the US page details (above) vs the AT page details (under):

http://i55.tinypic.com/2wpnv61.png

(Please refer to the picture if the AT site changes to the new design before you read this.)

Re: Apple.com gets a redesign

#40
post #38
post #30

Earlier quoted context omitted.

As far as I can see the general layout is unchanged. What has changed is the navigation bar and the product selection boxes on the Mac and iPod pages. (You previously had to scroll horizontally, now there are tabs.) It could be that they also de-cluttered those two Mac and iPod pages and removed a few elements. I’m not sure about that. What I am sure about is that all the product pages are unchanged. (Apple’s product…

The parent is right: the boxes are more prominent, the old design looked much "cleaner" and lighter. Compare the US page http://www.apple.com/ipod/ with the AT page http://www.apple.com/at/ipod/ This picture shows the US page details (above) vs the AT page details (under): http://i55.tinypic.com/2wpnv61.png (Please refer to the picture if the AT site changes to the new design before you read this.)

I don’t think that’s really the old design you are looking at. Maybe a caching issue on your side.

Archive.org has sporadic and broken coverage of apple.com but here is how the iPod page looked in September 2010: http://web.archive.org/web/20080613084354/www.apple.com/itun...

It has a different general layout and is much more cluttered. Product pages are, as I said, unchanged: http://web.archive.org/web/20080503193605/www.apple.com/ipod... I don’t know about shadows since images on archive.org are broken.

Edit: Those boxes already had shadows in 2008: http://www.flickr.com/photos/zurb/3045535592/ Must be a caching issue on your side that you are not seeing them. Here is also an old screenshot showing nicely how they de-cluttered the category (Mac, iPod) pages: http://www.mac4ever.com/images/images_full/new_imac_design.p...

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