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Google Buys Fitbit for $2.1B

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Re: Google Buys Fitbit for $2.1B

#542
post #237

Earlier quoted context omitted.

I don't see how it could have been too late. Nokia switched to MS way before the acquisition. It wasn't successful for a lot of reasons and I don't think an earlier acquisition would have really changed that.

I didn't say the acquisition was too late, I said Microsoft pivoted too slowly in mobile.

Oh, that is a fair point. If they'd have bought Nokia before they both became turkeys it might have ended differently. But at that point, Nokia probably wasn't for sale and the "two turkeys" analogy wouldn't have applied either, tbh.

Re: Google Buys Fitbit for $2.1B

#543
post #538
post #325

Oof. Goodbye Fitbit. Or, rather, welcome to the world where you're a pawn in internal politics. You may think you have a product but you don't. If your product survives (as in, Google didn't buy you just for the team), your product schedule will have to survive the interests of every other PA/team in Google. - You think you have software to run your products? Ha. The Android team will have a different opinion. - Even…

"Google just doesn't know what it's about anymore." Isn't it an organization optimized for enabling engineers to increase leverage? That's why things get rewritten into [language/framework du jour].

I think they do. They're the same thing they've always been: an advertising company. They can only become something else when the majority of their income is derived from something else. Which it currently isn't.

Re: Google Buys Fitbit for $2.1B

#544

Changes of control typically trigger a suite of investor and creditor protections. I'm beginning to favor a similar set of rights for consumers. Right to deletion would be one. Heightened portability requirements another.

is this not how it should work, at least in europe according to the new data laws.

recently nello.io was sold and this is the email i got.

we have good news, which we would like to share with you immediately! The journey of nello continues - we will join forces with the team of SCLAK. The new owner SCLAK will be the Italian supplier of smart home products. This fits perfectly to nello.

In order for you to be able to use your nello one in the future, there will be an update of the app shortly.

Since your data is particularly important to us, you will be asked to give your consent to the transfer of your customer data to SCLAK in the course of this update. The continued usability of your nello one can only be guaranteed with your consent. Without the data transfer, the functionality of your app will expire, which we would very much regret.

Re: Google Buys Fitbit for $2.1B

#545
post #537

Earlier quoted context omitted.

Are you saying this because you know this or just to get a giggle from people reading? When did the quality of HN comments go down so much?

Honestly, it's a fair prediction. Google has too many cooks in the wrong kitchens.

Yeah, the only one that I'd leave out is "Android Fit". Google doesn't brand much as Android these days.

Re: Google Buys Fitbit for $2.1B

#546
post #409

Earlier quoted context omitted.

Actually, no. I find this whole "they're selling your data" trope to be trite and just annoying at this point. I actually expect this more a reaction to Apple's pivot into health with the Apple Watch (people seem to forget the ex-Burberry CEO positioned the Apple Watch 1 as a luxury product--anyone remember the Apple Watch Edition for $10k?--health came later).

> I find this whole "they're selling your data" trope to be trite and just annoying at this point. Do you believe it to be mistaken ? Or true, but not worth caring about?

From Google's privacy policy:

We don’t share information that personally identifies you with advertisers, such as your name or email, unless you ask us to

Re: Google Buys Fitbit for $2.1B

#547
post #409

Earlier quoted context omitted.

Actually, no. I find this whole "they're selling your data" trope to be trite and just annoying at this point. I actually expect this more a reaction to Apple's pivot into health with the Apple Watch (people seem to forget the ex-Burberry CEO positioned the Apple Watch 1 as a luxury product--anyone remember the Apple Watch Edition for $10k?--health came later).

> I find this whole "they're selling your data" trope to be trite and just annoying at this point. Do you believe it to be mistaken ? Or true, but not worth caring about?

[deleted]

Re: Google Buys Fitbit for $2.1B

#548

Earlier quoted context omitted.

I guess it depends on how you define success. If I made a company was used by the entire world at some point, I'd probably be pretty proud and consider it a success even if it failed. My second point would be to say, is a business only successful if it always makes profits? How many years does it need to be in business to be a success? If I made a company that has a good run for 20 years then tanked, was it a success…

Uber has never made a profit. If I had a business that everyone used selling dollar bills for 95 cents would you consider it successful? That’s basically what Uber is doing.

Except that Uber is not doing that at all. They do make a gross profit on each ride. Its more like asking if you were successful if you were generating a lot of revenue by selling people dollar bills for $1.15/each, but losing money because of very high operations costs. The answer would be "it depends".

Re: Google Buys Fitbit for $2.1B

#549

Earlier quoted context omitted.

Well... what else does Fitbit's cloud store? How often you exercise? Where you do it? What sorts of exercise? Check out these running shorts, keep cool in the summer! Carbon fibre kayak paddles are on sale! Or, when it's noticed a lull, and kmows you're influencable: Hire this personal trainer to get you back exercising!

Yes hiring personal trainer ads is the market Google was so desperately after all these years

Global health club market is 87 billion based on, err, googling. How much would that market benefit from highly targeted advertising? Only Google knows that: but you can take a guess from the money they paid for Fitbit. Someone needs to stop them because they can sell any business that benefits from target advertising better than its current owners. The purchase itself is Monopoly abuse.

Re: Google Buys Fitbit for $2.1B

#550

Expect the Google fit app to have these branding changes over the coming years : Fit - > Fitbit -> Google Fitbit -> Android Fit -> Finally back to Google Fit in 2023

Except in China where it will simply be:

Fit -> We know where you are -> We're gonna make you into mush with tanks. Thanks for the help, Google.

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