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Google Buys Fitbit for $2.1B

cnbc.com

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Re: Google Buys Fitbit for $2.1B

#142
post #51

> The company never sells personal information, and Fitbit health and wellness data will not be used for Google ads. Is there any legal enforcement to prevent this in the future? Besides marketing by health status, I can imagine that advertisers would be very interested in your heart rate before / during / after viewing an ad.

> Is there any legal enforcement to prevent this in the future?

I expect these will come from TOCs.

Re: Google Buys Fitbit for $2.1B

#143

Earlier quoted context omitted.

Urrmm, Youtube, Doubleclick, Waze? Those have all been industry defining.

As someone stated below, YouTube is still not profitable. Waze is really not adding to their bottom line, and DoubleClick was to increase their advertising reach. It’s really not analogous to their hardware acquisitions.

"YouTube is still not profitable." Are you sure?

https://www.businessofapps.com/data/youtube-statistics/#6

Re: Google Buys Fitbit for $2.1B

#144
post #95

Earlier quoted context omitted.

I mean, YouTube is another.

YouTube is hemorraging red ink, if it wasn't suppprted by the rest of Alphabet it would quickly become unsustainable. Kinda hard to call that a "successful" acquisition.

"it would quickly become unsustainable" why?

Re: Google Buys Fitbit for $2.1B

#145
post #95

Earlier quoted context omitted.

I mean, YouTube is another.

YouTube is hemorraging red ink, if it wasn't suppprted by the rest of Alphabet it would quickly become unsustainable. Kinda hard to call that a "successful" acquisition.

I don't see any indication that youtube is losing money. That seems like a pretty bold claim, tbh.

Re: Google Buys Fitbit for $2.1B

#146
post #95

Earlier quoted context omitted.

I mean, YouTube is another.

YouTube is hemorraging red ink, if it wasn't suppprted by the rest of Alphabet it would quickly become unsustainable. Kinda hard to call that a "successful" acquisition.

> YouTube is hemorraging red ink

Citation please. Everything I've seen is a mix of "breaking even", "still unprofitable", and "adding billions to their bottom line". I.e. nobody really knows because Google doesn't break out YouTube financials.

In any case, I still think calling the largest, most successful video serving site on the web "not successful" is laughable.

Re: Google Buys Fitbit for $2.1B

#148
post #31

https://news.yahoo.com/google-acquiring-fitbit-130619853.htm... "Google has struggled to make much of a dent in the wearables category..." "Fitbit, meanwhile, has had issues maintaining growth in recent years." Failure + failure = success?

A large established and (based on personal connections) loyal fan base is a failure? Growth is not everything. Growth isn’t even really sustainable over a long enough time span, and Fitbit’s been around awhile.

Not so loyal, also based on personal anecdotes: wife and me both had to have our fitbits replaced and with mine dead again, I'm looking at everything except Fitbit.

Scouring forums full of people with bizarre problems with their devices (usually connection related tho that might be only a symptom), I get the impression I'm not an outlier.

Fitbit built up a huge fan base but looks to me like it is now in the process of shedding it at alarming speed.

Re: Google Buys Fitbit for $2.1B

#149
post #29

Reminder for anyone who used a Pebble: Your data will have been sold to FitBit and so Google now gets it. Yay!

Assuming Google legitimately doesn't try to retain deleted data as they claim, you just need to delete your Fitbit account before the acquisition closes to ensure Google never lays hands on it.

I'm in the middle of deleting my Fitbit account. It takes 90 days, so hopefully this deal doesn't close quickly...
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