This is one of the better articles on the subject, not written in inside-tech-bubble terms. I think they also describe something we may call "obfuscation of power": formally you can opt out, in practice you cannot, and people who have power over you are lost in a soup of legal entities. So first, you are alienated to face surveillance alone as an individual, taking all blame for losing your freedom because you "chose…
To me it fells like certain people (a percentage of any population) are just wired to exploit human weakness.
Sometimes they are unconsciously doing it and when made conscious don't know how to exit that path. And society needs to make it simpler for exits to happen.
Those that are consciously doing it...well we are just stuck with them like we will always have bugs in code.