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Zuckerberg doubles down on Facebook political ads policy after Twitter ban

thehill.com

121–130 of 371 posts

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#121
post #6

Facebook, the platform, is in trouble. It doesn't matter what the outcome is of the 2020 election season, or what Facebook does during it. They will be blamed for it. Buying Instagram and Whatsapp was farsighted, Facebook the company can cruise for awhile on those properties. The main site is bound to fall out of fashion, and soon. Can't be soon enough for my taste.

Sadly many groups I am a part of have moved to facebook and have no interest in moving off of the platform. To be honest I think it's pretty terrible as a group platform. No proper discussion threads and it's hard to find stuff. But people don't have to pay to host a website/forum and there's virtually no barrier to join since most people have an account on facebook.com. The only reason I still use facebook is for th…

Agreed on all counts. It is the only reason I go to Facebook.

As you said the irony is that it is worse in almost every way except sign up friction. The content isn't even being spidered in any way by Google or the like so discovering the content in these groups later is also nigh impossible.

Just a travesty.

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#122
I think the crux of the question raised here is: "Is there anything wrong, ethically or legally, with a social media site accepting payments in exchange for algorithmically amplifying the amount of people that see the paid-for content? Does the answer to this question depend on the veracity of the information presented in the content? If so, does Facebook have some sort of obligation to ensure that paid-for content is substantiated by facts and evidence?"

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#123
I work on a presidential campaign on the digital side.

1 - If you take away FB advertising, then you reduce political upward mobility of many lesser known candidates.

2 - FOX, CNN, MSNBC and others will have an unfair advantage to promote an insider candidate or a candidate the bosses at these networks want to help promote.

If you're okay with the above outcome, then push to end FB advertising. I can tell you from the inside, FB is tremendously important in giving smaller and lesser candidates a fighting chance against those backed by big money, establishment and insiders.

I'm even curious if AOC herself would have been able to prevail without FB advertising.

Even something small as promoting an event like a town hall, greatly benefits the smaller candidates, IMO.

As for twitter advertising, it wasn't helpful for us and it only constitutes a small fraction of "digital". If you look at the campaign spending data across you'll see a similar trend. So it's an easier decision for twitter.

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#124
post #6

Facebook, the platform, is in trouble. It doesn't matter what the outcome is of the 2020 election season, or what Facebook does during it. They will be blamed for it. Buying Instagram and Whatsapp was farsighted, Facebook the company can cruise for awhile on those properties. The main site is bound to fall out of fashion, and soon. Can't be soon enough for my taste.

It's a funny dynamic; the left is having an all hands freak out over FB (who I intensely dislike also) because right wing dorks like Ben Shapiro are the most frequently shared memes on their platform. Basically because FB is a bunch of old people, and old people like right wing memes and Ben Shapiro. Zuck's a smart guy, and there are other smart people working there; I'm sure they realize this, but they can't actuall…

Regardless of the political motivations that precluded all this controversy, I'm happy with the end-result - someone should be holding Zuck's feet to the fire. It's been too long that Zuck's got to play in the playground without supervision.

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#125

> "Ads can be an important part of voice - especially for candidates and advocacy groups the media might not otherwise cover so they can get their message into debates," he added. Another tool in the arsenal of the rich and powerful to give them more of a voice than the average person, is another way to look at it. Facebook are profiting from both sides. They’re a news site that’s simultaneously FOX News and MSNBC al…

Wouldn't all of this FB BS be solved if he just asks users to pay $3 a year (or .50 for developing nations), and then removing ads/sponsorship entirely? That'd be billions per year and they'd not face all these charges of political shenanigans, poisoning the democracy, etc. I doubt few of the FB users I know wouldn't part with $3 in exchange for their network/contacts that FB provides.

Charging upfront and knowing exactly what something will cost you for what you get is Apple’s business model, not Google/Facebook where they wave free things in your face to distract you while the other arm reaches around to your back pocket.

You may balk at Apple’s high prices but at least you’ve chosen not to pay.

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#127
post #116

Earlier quoted context omitted.

You're arguing a point nobody is defending. Obviously it costs money to speak loudly. The question is whether political speech can withstand the age of overwhelming scale, extreme anonymity, weaponised psychology and machine learning. This is a problem far greater than literally anything that could be broadcast in a radio spot. And for now, the photocopiers and push pollers still exist no matter what happens with Fac…

> The question is whether political speech can withstand the age of overwhelming scale, extreme anonymity, weaponised psychology and machine learning. Except no one has proposed banning bots, machine learning, or shutting down anonymous actors. Those are all boogeymen. Any paid ad can be required to be transparent to whatever degree we want to impose on the advertiser. That's why, honestly phrased, this question woul…

To be clear, my objection isn't to all online advertising but specifically to Zuckerberg defending Facebook's current policy with an appeal to free speech. It's not for Facebook to protect your rights here.

I don't think any Government should force Facebook's hand; rather they should seek to protect their social license and act independently in their own best long-term interests—as Jack Dorsey recently did for Twitter.

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#129
post #35
post #4

>Ads can be an important part of voice - especially for candidates and advocacy groups the media might not otherwise cover so they can get their message into debates It's interesting how hard Zuck is working to try and conflate the idea of 'free speech' with paid advertisements. To put it another way, if advertising on Facebook is part of my free speech, surely Zuck must run my adverts despite the fact I have no mone…

I notice you don't address his actual point though. If, let's say, a group advocating for the abolishment of asset forfeiture wants to communicate their message, and the media is not covering it, it would be natural for them to try paying for ads, and the obvious place to put ads are on social media, since that's where the eyeballs are (cf, the collapse of the news media). If social media bans those ads then while th…

So if I run a advocacy group in favor of asset forfeiture but don’t have money to pay Zuck, then what? Screw my advocacy group? You want folks with money to have “more free speech” and don’t see anything wrong with that?

Re: Zuckerberg doubles down on Facebook political ads policy after Twitter ban

#130

Earlier quoted context omitted.

But a private company should enforce all the other things that Facebook has no problem moderating? Facebook has already said they have no problem enforcing this for non-politicians, after all.

They shouldn’t be enforcing most other content either, including nipples. Nipples are like Muslim face veils of the Western world.

Not all of the western world; IME the USA is much more prudish about nudity than Europe, for example.
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