This seems rather... useless. I've bought a few tld's mainly in just a land-grab/cover-my-bases fashion but by and large they are all useless. Every bit of traffic is coming from HN/Twitter/FB/Google. The direct traffic is low enough that it's probably coming from either me. It doesn't matter if I have an .co/.io/.com/.dev they are all the same at the end of the day. These new TLD's strike me as just a money grab bef…
On a practical note, if you are gunning for a promotion, setting up "widget.new" would make for a cool demo for management.