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Twitter to ban political advertising

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Re: Twitter to ban political advertising

#42
post #5

Here is Jack Dorsey's commentary thread: https://twitter.com/jack/status/1189634360472829952

If only there was a way to communicate more than a couple sentences at the time over the internet. Someone should make that!

I find "tweet storms" insufferable

Re: Twitter to ban political advertising

#43
post #7

Is this when we now start to wonder what will count as a political ad? Social movements that have a political connection / associated with a particular party or candidate?

A post from the other day: https://news.ycombinator.com/item?id=21380985 A user who works in digital advertising said they do the following: > You don't take money from clients who are representing/selling anything other than goods or services. You evaluate creative & landing pages for each and every campaign. It's extremely simple. Seems like a mostly good solution. I guess you could still sell political services an…

That's a good system, but I'm not sure it's actually workable at the scale of Twitter or Facebook's ad platforms. That's a a lot of human review.

Re: Twitter to ban political advertising

#44
Good for them, and good for us. Without controlling bots and sockpuppets, it's not a total fix. Still, a step in the right direction.

Given the larger overlap between Facebook users and people who vote, we'll need follow-up from Zuckerberg to really make this stick. Step in the right direction.

Re: Twitter to ban political advertising

#45
post #7

Is this when we now start to wonder what will count as a political ad? Social movements that have a political connection / associated with a particular party or candidate?

A post from the other day: https://news.ycombinator.com/item?id=21380985 A user who works in digital advertising said they do the following: > You don't take money from clients who are representing/selling anything other than goods or services. You evaluate creative & landing pages for each and every campaign. It's extremely simple. Seems like a mostly good solution. I guess you could still sell political services an…

So does that mean some group like the American Cancer Society can't advertise?

Re: Twitter to ban political advertising

#46

Earlier quoted context omitted.

Because Facebook wants those ads. They productize the ability to run them, and it's revenue they want. They lie about or disguise their participation in the market and their policies policing that content. Facebook continues to take steps to get more of that revenue. It's not "hard", it's just just they don't want to do it.

I'm not sure that's it. Twitter was going to be sued if they allowed one party to advertise but not the other. This decision allows them to still behave with some partisanship via their moderation policy. Facebook is taking the safer position in this case, IMO, from a legal/regulatory perspective. It'll be interesting to see what shakes out.

[deleted]

Re: Twitter to ban political advertising

#48

This makes sense.. though I'm not sure it will do much in practice to improve political discourse. The combination of politicians having twitter accounts and twitter's content recommendation engine promoting politician's tweets make me think the perceived effect to the end user (twitter showing people messages from politicians or their supporters) will remain more or less the same. But because twitter isn't taking mo…

It will remove the direct influence on who the ad gets sent to at least, a tweet will spread organically to a much wider audience than a targeted ad so messages cannot be as micro-targeted.

Re: Twitter to ban political advertising

#50
post #5

Here is Jack Dorsey's commentary thread: https://twitter.com/jack/status/1189634360472829952

If only there was a way to communicate more than a couple sentences at the time over the internet. Someone should make that!

You can't really criticise twitter for this - last year they were all ready to launch a way to embed text posts in a tweet like images can currently be embedded in a tweet, until the userbase revolted and they had to cancel the plan.
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