Google Announces .new Domain Availability

Why do we need this?

This is unnecessary. .api would be more useful.

Cynically, any new tld is banking on the legion of big companies that will pay fof theirname.whatever so nobody else can.

Hopefully, if enough of these tlds are around, there's too much real estate for it all to be squated on. Although I have a feeling it's still going to be a .com world for a long time.

Edit to add: the terms are pretty weird on this. I would not want to build my brand around a domain thag Google could take away capriciously because they didn't think you followed their terms enough.

It's so unfortunate that an idea like this is completely spoiled by who gets what term going to the highest bidder instead of to the services you personally use.

docs.new doesn't do me any good if I use a competing product to Google Docs. Similarly, I might want to use playlist.new without Spotify.

Sure, these are just domains, but it really sours this weird use of this tld as a "way to do things" that it's set to specific companies' services.

So the stated use case is for 'performing new actions online: any act that leads to creation can have a quick and memorable .new shortcut associated with it.'

So it's expecting users to go to a different website to perform one specific action, and then return to the original website?

If I'm on github.com, click the new repo button, and get redirected to 'repo.new' I'm assuming the website has been hacked.

If I want to create a new repo on github the last thing I'm going to think is 'oh yeah, I'll just type repo.new and that will be super easy' - I'll go to github.com and click the new repo button.

I just have no idea why anyone would use a whole .new domain to achieve the stated purpose!