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Introducing Amazon Simple Email Service

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Re: Introducing Amazon Simple Email Service

#51
post #49

Earlier quoted context omitted.

Seems like a white labeling opportunity. Though I am not sure if their TOS allows it.

Could anyone explain the usage of 'white label' here? The Wikipedia entry (+) doesn't help this foreign speaker. (+) http://en.wikipedia.org/wiki/White-label_product

Resell services under another name, maybe in another package. In this particular case, with a fixed price :)

Re: Introducing Amazon Simple Email Service

#52
post #49

Earlier quoted context omitted.

Seems like a white labeling opportunity. Though I am not sure if their TOS allows it.

Could anyone explain the usage of 'white label' here? The Wikipedia entry (+) doesn't help this foreign speaker. (+) http://en.wikipedia.org/wiki/White-label_product

"White label" in this context would basically be a middleman. Customer pays the white label for the AWS services and the white label pays AWS.

The white label would obviously have to offer something of value and in this discussion, that value would be predictable pricing and maybe simplification of the services.

Re: Introducing Amazon Simple Email Service

#54
post #14
post #4

If it works like they say, this is a godsend. Email is a royal pain and the pricing of SES is well below market rate. Postmark ( http://postmarkapp.com/ ) is similar and is $1.50 per thousand, compared to $.10 per thousand from Amazon.

Mailchimp appears to be offering unique emails from $5 per thousand! They appear to have significant discounts for emailing lists, but even at $12903 for 24.8 million emails, that's still $.52 per thousand. http://www.mailchimp.com/pricing Data transfer rates still apply for Amazon, but still... am I missing something?

These are not really comparable products.

MailChimp is an email broadcast and subscription management service. It's for sending things like email newsletters and marketing campaigns.

SES/Postmark/Sendgrid are more for one-to-one type communications, e.g. delivering your application's forgot password email.

Re: Introducing Amazon Simple Email Service

#55

I love what Amazon is doing with AWS, and I like this new service a lot. Plus I'm a happy customer. But damn this is all getting very complicated. First they turn off email, so you have to find a provider, then they turn it back on, but you have to pay them. Looking at my AWS console, I've got 8 or 9 tabs on there -- each representing a little piece of what I might want in an app. Each has it's own help section with…

Seems like a white labeling opportunity. Though I am not sure if their TOS allows it.

Sendgrid is essentially an Amazon white label e-mail service now.

Re: Introducing Amazon Simple Email Service

#56
post #48

I wonder who's going to be the first to announce a SMTP proxy for this? More seriously: While I can kind of understand that Amazon has their API and probably wants this to work similarly, but there is already a wide-spread protocol for sending out email (SMTP) and I just can't understand why they can't provide an endpoint for that. Many applications which I really see making use of this already have built-in SMTP sup…

If they use SMTP, they run the risk of a compromised server sending spam through them. With the API, it makes it a bit more difficult for a compromised machine to start spamming, unless it already has API keys for this service.

Re: Introducing Amazon Simple Email Service

#58

I love what Amazon is doing with AWS, and I like this new service a lot. Plus I'm a happy customer. But damn this is all getting very complicated. First they turn off email, so you have to find a provider, then they turn it back on, but you have to pay them. Looking at my AWS console, I've got 8 or 9 tabs on there -- each representing a little piece of what I might want in an app. Each has it's own help section with…

Seems like a white labeling opportunity. Though I am not sure if their TOS allows it.

See: Heroku

AWS is awesome for exactly that reason, one can build a more integrated package on top of the individual parts and sell it.

Re: Introducing Amazon Simple Email Service

#59
post #48

I wonder who's going to be the first to announce a SMTP proxy for this? More seriously: While I can kind of understand that Amazon has their API and probably wants this to work similarly, but there is already a wide-spread protocol for sending out email (SMTP) and I just can't understand why they can't provide an endpoint for that. Many applications which I really see making use of this already have built-in SMTP sup…

Check this out: http://docs.amazonwebservices.com/ses/latest/DeveloperGuide/...

You can configure SES to work with Postfix or Sendmail. It's at least close to what you're asking about.

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