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Ask HN: How do B2B startups sell to corporations?

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Re: Ask HN: How do B2B startups sell to corporations?

#111

Earlier quoted context omitted.

How do these people become so powerful..? What do they have to give in exchange?

In the case of non-execs, they are often insisted on by investors. They are seasoned board members to keep the execs in order, that kind of thing. They have little operational interest in the company, and instead bring 'corporate governance'. They have a part to play in managing the board, not the company. They make investors feel better about investing in a company run by some technology upstart with no track record…

Got it - thanks for the helpful insight!

Re: Ask HN: How do B2B startups sell to corporations?

#114
post #108

Earlier quoted context omitted.

I’d love to see stats that this works. I don’t believe it.

A little anecdotal, but I get about 50% response rate. This includes selling weird stuff, like once I tried to sell brownies to wedding planners. In terms of job hunting, I got about 2 out of 4 responses this way, so it's still a 50% rate. This actually landed me my first job. This was from a few years back though. It might be harder now that everyone has automated messaging and CRMs designed to look like they're fro…

This actually landed me my first job

I'm late to the party, but thanks for reminding me. I got my first job out of college (engineer) because of a cold call to a business.

Re: Ask HN: How do B2B startups sell to corporations?

#115
I'd recommend taking a look at G2.com (where I work), the world's largest B2B Software and Services review platform....they've almost got 1 million reviews on the site and is a great way to get your product out there in front of buyers, alongside trusted reviews from users.
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