Every person I've talked to over at Fitbit (pre-this news) has been down on the company. Sounds like they've had trouble effectively scaling software/new hardware to the level of success that the initial device had. While this could easily be another money sink for Google as they attempt to figure out some sort of Android wearable, it also has the potential to be an Instagram level-acquisition. Non-Apple wearables se…
I know your intent was to just say the acquisition could be huge. But I want to say anyway, in terms of ROI and being a blockbuster deal (returns being 11 or 12 figures), Instagram is possibly the best acquisition of all time. Booking.com is arguable though with Instagram still growing it takes the lead going into 2020. And Naspers investing into Tencent and Softbank into Alibaba are up there too, though they’re just…
Your point definitely stands, as a ~3bn market opportunity might not be at the scale of Instagram or Alibaba, but thats some good ROI