Every person I've talked to over at Fitbit (pre-this news) has been down on the company. Sounds like they've had trouble effectively scaling software/new hardware to the level of success that the initial device had. While this could easily be another money sink for Google as they attempt to figure out some sort of Android wearable, it also has the potential to be an Instagram level-acquisition. Non-Apple wearables se…
Google has murdered every hardware company they've bought, whether it was smarthome products, watches, smartphones, robots, etc.
I specifically bought a Fitbit because it didn't capture my location history (unless using a specific app for tracking running I don't use), and obviously I will have to leave (and stop buying them for friends as well) if Google acquires them.