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Ask HN: How do B2B startups sell to corporations?

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51–60 of 115 posts

Re: Ask HN: How do B2B startups sell to corporations?

#51
You will have easier time if you narrow your market to a more uniform group, like "large hospitals", or "small law firms" - approaches that apply to one group will not work for another.

Connections are important but in some areas you may have to hire a lobbyist to get them, while in other areas you just need to show up at a trade convention and chat people up.

Re: Ask HN: How do B2B startups sell to corporations?

#52
post #26

The advice I'll give is based on my experience as cofounder of an early online banking technology company back in the mid-90s. We started with three people in rented class-C space and over seven years did high six-figure deals with large and small banks including Fleet, Bank of America, Citi and others. There's not really a "how it works" for this. If I had to tell you how it works I'd say: it works by you making fri…

and if you dont have any of these things dont pursue the idea! if this is your only and big idea that you have to get married to so you can “ strike it big” then you are already playing at a disadvantage The rest of us, your competition, have an idea every other week and just revisit them when they are economical its not “strike while the iron is hot” its have 100 irons to begin with

Just curious: Did you ever strike on any iron?

Re: Ask HN: How do B2B startups sell to corporations?

#53
post #27

I am the CTO of a “unicorn” B2B tech company that focuses almost exclusively on the global 2000. Sales are 95% about relationships and 5% about Product. If you want to sell into Citibank, you go hire the one guy or girl who previously sold $20M of X to Citi, who golfs with the VP of Procurement and goes to Billy Joel concerts with the VP of infrastructure operations. Once you hire this person it feels like cheating,…

I think most people would agree that this is how the game works. Even corps like Citibank would agree that this is the right way to do it, because if you hire someone that is so integrated into their world they also don't have to worry too much about him f*cking them up just because you are his current employer.

But the problem still is, how do you get that guy. There are so many people who claim to be that guy and few who actually are (and would be willing to switch).

Smart people won't switch companies just to earn a more money. Strong relationships are worth more than a bigger paycheck and while you might retain many relationships you certainly can't retain all when switching companies.

Re: Ask HN: How do B2B startups sell to corporations?

#54
Reading answers on this thread makes me wonder are those sales techniques really healthy to industry as a whole? No one questions that, and yet normalize probably unhealthy ways of selling utilities. "who golfs with the VP of Procurement" .. that's how corruption works as well, isn't it? Is that natural?

Re: Ask HN: How do B2B startups sell to corporations?

#55

Earlier quoted context omitted.

and if you dont have any of these things dont pursue the idea! if this is your only and big idea that you have to get married to so you can “ strike it big” then you are already playing at a disadvantage The rest of us, your competition, have an idea every other week and just revisit them when they are economical its not “strike while the iron is hot” its have 100 irons to begin with

Just curious: Did you ever strike on any iron?

Yes and because of past product launches and revenue numbers and exits people pay me to hear what I have to say

So the economical nature of that reality became the idea behind our “advisory” business, exhibit a

Re: Ask HN: How do B2B startups sell to corporations?

#56

Some terms to get you started: - outside sales executive (e.g., the person who visits the customer, they typically work from coworking or home-offices) - inside sales executive (e.g., a sales support person, typically doesn't travel and works at coworking or home-office full-time) - outside sales engineer (e.g., a customer-facing technical person who answers questions and helps sell solutions with the sales exec) - m…

I’m surprised more people aren’t talking about the RFP process. For a small product (maybe Jobs would have called it a feature) like a Chatbot, your best hope if you want to hit the enterprise elephants is to find a “digital transformation” RFP, give a really strong reply for the inevitable chatbot feature in round 1, then get rolled in as a “joint proposal” for future rounds with one of the big boys (Accenture, IBM etc). They get to look modern and open to teamwork, you get your foot in the door and the proposal has better chances. Then if it goes well, you’ll get roped into future deals

Re: Ask HN: How do B2B startups sell to corporations?

#57

Reading answers on this thread makes me wonder are those sales techniques really healthy to industry as a whole? No one questions that, and yet normalize probably unhealthy ways of selling utilities. "who golfs with the VP of Procurement" .. that's how corruption works as well, isn't it? Is that natural?

I don’t think it’s quite as bad as the thread suggests. Keep in mind that most people are talking about relatively small deals here. Anything big will go through such a complex and regulated RFI/RFP process that Golf plays no part whatsoever. I doubt there is much golf going on between VW and Bosch execs

Re: Ask HN: How do B2B startups sell to corporations?

#58
post #26

The advice I'll give is based on my experience as cofounder of an early online banking technology company back in the mid-90s. We started with three people in rented class-C space and over seven years did high six-figure deals with large and small banks including Fleet, Bank of America, Citi and others. There's not really a "how it works" for this. If I had to tell you how it works I'd say: it works by you making fri…

Agree with this and it seems like a really hard process. How is it that every enterprise I have worked at then seems to have one of everything and so many redundant tools. Is it just accumulation of crap over time? Good relationships that cut short this process? Straight up corruption?

Re: Ask HN: How do B2B startups sell to corporations?

#59

Read this https://training.kalzumeus.com/newsletters/archive/enterpris...

Not sure why this is so low on the page, as it was incredibly helpful. I even went to the author's archive directory [1] so I could read his other posts about sales and life running/selling a SaaS company. He is candid and knowledgeable. Definitely bookmarking — thanks for the link! 1: https://training.kalzumeus.com/newsletters/archive/

Yeah Patio11 is a champ. Also a long time hn user btw.

Probably low because I was in a rush and didn't explain the content at all.

Re: Ask HN: How do B2B startups sell to corporations?

#60
post #56

Some terms to get you started: - outside sales executive (e.g., the person who visits the customer, they typically work from coworking or home-offices) - inside sales executive (e.g., a sales support person, typically doesn't travel and works at coworking or home-office full-time) - outside sales engineer (e.g., a customer-facing technical person who answers questions and helps sell solutions with the sales exec) - m…

I’m surprised more people aren’t talking about the RFP process. For a small product (maybe Jobs would have called it a feature) like a Chatbot, your best hope if you want to hit the enterprise elephants is to find a “digital transformation” RFP, give a really strong reply for the inevitable chatbot feature in round 1, then get rolled in as a “joint proposal” for future rounds with one of the big boys (Accenture, IBM…

This is interesting. How do you find open RFPs in your area of interest?
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