Earlier quoted context omitted.
Apple design often prioritizes "slick, stylish and minimal" over straightforward, obvious and pragmatic utility. It's definitely gotten worse as demonstrated with the iPhone X, but they've always had things like hidden gestures and timed presses for basic functionality. Android designers aren't doing much better though.
As Apple's first human-interface designer puts it, Apple optmizes for looks good in a demo. Apple targets computer shoppers , not computer users . https://asktog.com/atc/the-third-user/
Apple used to be much, much more than marketing; in fact the very smugness of their image and marketing comes from their unprecedented domination over computer-user satisfaction, superior design language that contributed as much to art as it did to tech, and so on and so forth. Even typography, one of Job's first huge intuitions and success, is a true user's benefit well beyond the looks.
I'm particularly harsh with Apple these days when I criticize their choices (UX, UI, manufacturing quality, product design, pricing, whatever), but that's because I hold one of the world's biggest company to much higher standards than what they're currently outputting; and I did not set those standards — they did for themselves over their own history. That has been their true gift to the world.