Oh, it's just an art project. We haven't yet seen a serious non-English programming language. One would have expected one in Chinese or Japanese by now. There was COBOL in French, once, with French words and word order, but it never caught on, even in Francophone countries.
It's really not easy to create a programming language that "catches" on, as readers of hackernews are probably aware. There are a lot of brilliant languages, based on English, wich didn't.
I suspect those international programming languages are not failing because of the language barrier, but rather because they don't add enough value and/or fail to attract a community.