I have a UK based e-business, I've turned over between £750,000 and now £950,000 over the past four years (ex VAT). (~76% net profit margin) Its just me, I'm a developer, which meant I could bootstrap the whole thing for zero cost (time not included) but I've always felt I knew I had what it takes to make a small business successful. Its an online service, we have a web site and apps in the app stores. I'd rather not…
Is this B2C or B2B? Why is it a one off purchase instead of a subscription?
>Why is it a one off purchase instead of a subscription?
I, personally, hate having to subscribe to something if I don't feel I benefit from it all of the time. Netflix fine, something I use occasionally, not so much. The product is low cost enough, and changes enough over time that customers come back and buy the product again (I appreciate this is a little unusual). I was always trying to build a pricing model that I would use, no tie in, people respect that and are MUCH more likely to pay for it (in this case).