I launched a men’s skincare line about 3 months ago ( https://www.mendskin.co ) which isn’t “successful” yet, but it’s my first experience selling physical goods and I think these things take time. It’s tough. There’s a reason a lot of companies spend $1MM from investors before launching a product, but I wanted to test the hypothesis that this need not be the case. “Beauty products” (for lack of a better term) defini…
As a person in your target audience (except perhaps geography), here's what I'd like:
I'm really dumb when it comes to skin care, but recently convinced myself that it's important.
So I have zero clue where to start. Looking at your nicely stylized huge rectangles with jars, my eyes glaze over: They're all the same! Short jar, tall jar, short jar.
Why not write some blog posts to increase SEO ranking on subjects that your audience might want to read:
- What should my first skin care product be?
- How making skin care a part of your daily routine in only X minutes a day.
- How does one characterize skin (dryness, etc.), what's my skin type, and what product should I buy for it?
- How to cut costs making your own skin care products, and how buying your products is not much more expensive, but a lot more effortless than that.
- Something related to beards; like your front-page photo of a good looking muscular man with a nice looking beard, maybe interview-style for aspiration.