I work in this field so I'm incredibly biased: automated business solutions that cut entry-level data employees out of the equation. You save TONS on the bottom line, and cut out human-driven process that is error prone and difficult to manage. I'm talking about things beyond "API-driven dev", more in the realms of Puppeteer, Microsoft Office automation, screen-scraping (mouse/keyboard), etc. I make API's out of thin…
Can you give some more insight into what you work on automating specifically?
Most of my day is literally just getting one step further and one step further into a "process" of some sort, and then handling a metric boatload of edge-cases as they come up. Then the last portion of the contract is the actual integration into a business, and handling the "ninety-ninety" rule that always ends up happening when the rubber meets the road.
I take a complex, convoluted mess and turn it into a coherent "something", usually an API or web experience.