This whole article rubs me the wrong way. It's holding up their failures in software planning & management as best practices. And while they are normal practices in the industry it doesn't mean they are good practices. They start off by talking about how important estimates are, and how they always meet their estimates across many types of projects/deadlines. Then they admit that "delays are normal and expected" - so…
I think you are assuming that just because you estimated the work to be done that that would lead to a hard deadline on that day. In my experience hard deadlines are a bad idea but estimating work is also necessary to allow the organization to plan what to build. It also creates a beneficial cycle where stakeholders will reduce the feature set because typically smaller projects get front-loaded in the development roa…
Nowhere in the comment you responded to is there an implication that deadlines are “hard” (can’t be changed or have consequences for missing them). That’s for one simple reason. Everybody knows they aren’t. NASA isn’t going to launch a vehicle that they know isn’t ready. Video games, hardware, and movies get delayed. Our software project can have features cut or the release date changed. And, for the most part, it’s okay.
That deadlines are “soft” in some sense doesn’t undercut any of the substantive points made against them, nor does it actually evidence any of the claims made for them.