Earlier quoted context omitted.
> Every commercial product is designed for maximum ROI. Not true with art. > You really think movie theaters would rather show movies that don’t fill it? Disney takes a larger cut per screen, so the theater actually makes less money on Disney films. If they don't show Disney films on their best screens, they'll lose the right to show any Disney films. It's extortion. [1] [2] > Ever heard of Blumhouse? Their entire bu…
Disney takes a larger cut per screen, so the theater actually makes less money on Disney films. If they don't show Disney films on their best screens, they'll lose the right to show any Disney films. It's extortion. [1] [2] Movie theaters have never made most of their money from ticket sales. They make money from concessions.
We're getting nitpicky here.
Theaters still make money through ticket sales, though the studios take most of the revenue [1]. Sometimes theaters earn over 50% of revenue. It depends on the film. Disney takes more than anyone, leaving barely anything for theaters. Better not sneak in any snacks to their films or you'll be stiffing the theater!
But the bottom line is that Disney dictates what gets shown and when. If theaters don't give up as many screens as Disney wants, they'll lose their rights to Disney films outright. And that isn't fair.
[1] https://theweek.com/articles/647394/when-buy-movie-ticket-wh...