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Fortnite just pulled off a marketing scam

velocitypartners.com

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Re: Fortnite just pulled off a marketing scam

#3
Blah, annoying marketing blogpost with click-baity title...

The "scam" as they write it is that Fortnite devs disguise the shutdown before system downtime (probably due to upgrades) as "end of the world" events, and manage to gather excited audience for them.