The huge question here is what's going to happen at BlizzCon in two weeks. There'll be 40,000+ attendees, cameras everywhere, there are usually Q&A panels, homemade signs for player support, cosplay, everything. How can you host BlizzCon when you're terrified of political speech?
How do you respond when a character from your top grossing game is turned into a political meme? This is what Blizzard has been learning this week. How do you handle potentially thousands of attendees, at your organization's biggest annual event, turning it into a platform for political protest agaisnt your biggest growing market? There's three possible events: BlizzCon is canceled. Extremely unlikely but possible. B…
I don't think they created it per-say. I think they, and probably most of the executives in the industry, missed just how much a powder-keg chinese censorship is, and how political doing live international (or even national) sporting events can get. Everyone in the west is pissed at blizzard for cowing to China. China is obviously in the wrong here, because they're the ones threatening to kick Blizzard out of China unless Blizzard does what they say.
This is a risk that no matter how Blizzard execs managed it, if China pushes that lever all of their profits turn to zero. I think now any company should start to think twice about the risks of operating in China. I think ultimately this will fizzle out, unless the players don't stop protesting, at which point they'll have to stop broadcasting to China, and probably stop operating there.