This is cool but I'm not sure the purpose. I use the Safeway app every time I go to Safeway. I scan all the offers and just add the ones I want, which builds a shopping list for me. This gives me a list of things to buy but more importantly I know what's on sale . If I just added all the coupons I'd still have to scan the list of things to find what I want to buy, but then I'd have to track them elsewhere, because th…
Coupons have two purposes, which seem contrary, but are essential to understand how coupons are a form of advertising: 1) Saves you money (versus the retail price of the item) 2) Makes you more likely to buy the product on the coupon. Your use of coupons adheres to both value #1 (saves you money, because you know what's on sale) and value #2 (advertises products on sale, increasing your chances of buying them). This…
They have perfect tracking of completed purchases, but have no idea how effective their ad was for the people who didn't buy it. Did they miss the ad entirely because of poor placement? Did they see the ad but not value the deal? Did they clip the coupon but not make it to the store before expiration? Did they clip the coupon but find a better deal in the store? Did they clip the coupon, find the store was out of stock, and not feel like dealing with the store's rain-check process (if any)?
Arguably the tracking isn't perfect for completed purchases, even. They get purchase date and store location, but that's not all that much: online retailers get much more information when someone clicks on a banner ad and then completes the purchase. They can even get some information out of a failed sale, depending on how far the potential customer made it through the process before bailing.