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I stopped setting a financial goal for my SaaS

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Re: I stopped setting a financial goal for my SaaS

#3
This post resonates a lot with me!

I've got a side project that's current bringing in around ~2-3K MRR (https://buttondown.email).

I spent a long time daydreaming about having it hit four-digits in recurring revenue — it felt like such an accomplishment that if I were able to crack it, it'd be a dream come true. It's certainly not enough to live off of (especially living in Seattle), but it's a non-trivial amount of money and gives me a great source of pride.

The idea of doubling that amount, though, seems — well, if not _exhausting_, certainly unappealing. I can't think of a way in which my life would be improved by additional revenue, but I can think of a lot of ways it would be hampered by having twice the customer base:

1. More customer support and time spent writing emails

2. More time working on features that aren't what I care about

3. Less freedom to experiment with other projects or ideas

One of the joys of having a project that is truly _yours_ is that you alone get to dictate your terms of success.

Re: I stopped setting a financial goal for my SaaS

#5

1300 paying users for a markdown app, I'm actually impressed by the size of that market. That's either a great job marketing or a much bigger market than I realised.

It is a huge market, almost every single one of my colleagues uses the built in MacBook note taking app on a daily basis (as do I).

Personally I have never found the need for a markdown editor (never really liked markdown much for typing) but I can see clearly why lots of people like it.

Re: I stopped setting a financial goal for my SaaS

#7
post #3

This post resonates a lot with me! I've got a side project that's current bringing in around ~2-3K MRR ( https://buttondown.email ). I spent a long time daydreaming about having it hit four-digits in recurring revenue — it felt like such an accomplishment that if I were able to crack it, it'd be a dream come true. It's certainly not enough to live off of (especially living in Seattle), but it's a non-trivial amount o…

Have you experimented with removing your free plan? Curious to know what your support-time is in relation free:paid plans. Just from my anecdotal experience free-plans attracted the wrong type of customer for me, switching to paid with a free trial worked much better. When you have a large team and can built fancy funnels to make freemium work it seems like a great idea from a marketing perspective but for small(ish) companies I really doubt the numbers (% of upgrades from free to paid after a certain period of time) make sense in a lot of cases.

Re: I stopped setting a financial goal for my SaaS

#8
post #5

1300 paying users for a markdown app, I'm actually impressed by the size of that market. That's either a great job marketing or a much bigger market than I realised.

It is a huge market, almost every single one of my colleagues uses the built in MacBook note taking app on a daily basis (as do I). Personally I have never found the need for a markdown editor (never really liked markdown much for typing) but I can see clearly why lots of people like it.

> It is a huge market, almost every single one of my colleagues uses the built in MacBook note taking app on a daily basis (as do I).

What makes this a "huge market" for a Markdown app if everyone uses the not Markdown based note taking app shipping with macOS? I would guess that dedicated Markdown based editors is mostly a niche market, even if it seems to be common in the tech bubble.

Re: I stopped setting a financial goal for my SaaS

#9
post #5

1300 paying users for a markdown app, I'm actually impressed by the size of that market. That's either a great job marketing or a much bigger market than I realised.

It is a huge market, almost every single one of my colleagues uses the built in MacBook note taking app on a daily basis (as do I). Personally I have never found the need for a markdown editor (never really liked markdown much for typing) but I can see clearly why lots of people like it.

So I have an idea I'm kicking off a POC for regarding note taking that I think is a very different spin on how the process typically flows. I'm interested in building up a roster of folks willing to give it a try, would you (or others reading this) be interested?

Re: I stopped setting a financial goal for my SaaS

#10
The most important thing a SAAS founder can do is to clearly understand their own goals (which is exactly what this article's OP did) and then develop a realistic plan of achieving it.

I bumped into a tool recently that helps simplify some basic financial modeling and goal setting for SAAS companies called http://www.Simsaas.co

I'm always surprised how little financial modeling and goal setting is baked into the "side project hustle" mentality.

I've watched a lot of companies wind up on a treadmill - pumping dollars into marketing acquisition for non-sticky customers vs. focusing on product side improvements to extend retention.

Or stagnating at a level BELOW that "hey I'm making enough to live on forever" and letting a project deteriorate vs figuring out how to drive a little more marketing.

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