I normally am not a "wealth-hater" or whatever you want to call it, but Amazon (and Bezos personally) are on a whole different level. This is NOT a cash-strapped mom-and-pop struggling to understand a complex marketplace. This is a company so large it created and controls the marketplace. Depending on the day, this could be the most valuable company in the world and Bezos is the richest person on the planet. There are few, if any, companies with more skills, knowledge and resources.
The magnitude of the existing wealth in comparison to the relative pittance it would cost to put a stop to this it what makes it so shameful.