No company is your friend, they just want your money.
There are a lot of mom and pop shops, which just do what is their passion and they want their customers to be happy. Money is just a means to support themselves. E.g. I frequented a lot of local record shops and it was clear that their owners did not want to get rich. They would talk to you for 15-30 minutes about bands and new releases, even if you just bought one record with a No profit-driven company is your frien…
Edit: Let me add -- just look at what happened w/ WhatsApp. The guys who sold it to Zuck n co, regret it fully but can't take it back. They know they sold their souls to satan, and at least now they're outspoken against the turn Whatsapp took, though a bit late and a few pay-days past.