Earlier quoted context omitted.
I should have been more clear: I expect execs to choose what’s right even if it means they do get fired at the first difficult choice. I mean “I need my job” or “what we are doing is legal” isn’t an excuse.
I think this is naive. Expecting a corporation's officers to enforce moral corporate behavior will generally lead to disappointment. Only law or the market will impose morality and ethical behavior on a corporation. This is by design.
Yes. To be even more clear, when I say "I expect" I mean I'll not purchase products/services unless they do what I expect. I firmly do believe that people should be held to high moral standards - it's not ONLY a question of laws+market though. There are other pressures available. For example, I think NBA execs should be publicly shamed in this case. Right now they are mostly faceless.
This is one segment of a market expecting a compoany to not insult their national pride, and another segment of the market expecting the same company to not infringe on freedoms.
When I say I "expect" NBA, Blizzard etc to leave money on the market it's because I hope that enough people will feel that way, so the market sorts it. I don't think you need to have a number boycotting NBA or Blizard to equal the size of the chinese market - I think moral and ethics actually plays a part once the backlash from the "good" part of the market is big enough, even if it isn't as large as the Chinese market.