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Blizzard's Weibo Account Just Posted an Apology To China

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Re: Blizzard's Weibo Account Just Posted an Apology To China

#2
If that's real, that's a surprisingly bad PR move from Blizzard. I understand this was targeted at a Chinese audience (since Weibo) but they must have known this would get back to their English speaking audience almost immediately.

There has to be a better balance then "We will always respect and defend the pride of our country" (even if that is a slight mistranslation).

Re: Blizzard's Weibo Account Just Posted an Apology To China

#3

If that's real, that's a surprisingly bad PR move from Blizzard. I understand this was targeted at a Chinese audience (since Weibo) but they must have known this would get back to their English speaking audience almost immediately. There has to be a better balance then "We will always respect and defend the pride of our country" (even if that is a slight mistranslation).

There is a good chance it was not authorized by HQ and might be some China-specific PR division acting autonomously.

I have a feeling blizzard just wants this problem to go away, otherwise people are going to turn blizzcon 2019 into a shitshow

Re: Blizzard's Weibo Account Just Posted an Apology To China

#6

If that's real, that's a surprisingly bad PR move from Blizzard. I understand this was targeted at a Chinese audience (since Weibo) but they must have known this would get back to their English speaking audience almost immediately. There has to be a better balance then "We will always respect and defend the pride of our country" (even if that is a slight mistranslation).

There is a good chance it was not authorized by HQ and might be some China-specific PR division acting autonomously. I have a feeling blizzard just wants this problem to go away, otherwise people are going to turn blizzcon 2019 into a shitshow

Redditors are already talking about going in Rockets gear and Winnie the Pooh shirts.

Re: Blizzard's Weibo Account Just Posted an Apology To China

#7

If that's real, that's a surprisingly bad PR move from Blizzard. I understand this was targeted at a Chinese audience (since Weibo) but they must have known this would get back to their English speaking audience almost immediately. There has to be a better balance then "We will always respect and defend the pride of our country" (even if that is a slight mistranslation).

[deleted]

Re: Blizzard's Weibo Account Just Posted an Apology To China

#10
I would feel a lot better about companies talking out of both sides of their mouths here if what they said in English wasn't already so compromised. Firing the broadcasters and banning the player shows which side of their mouth Blizzard is speaking truth out of, I think.
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