Earlier quoted context omitted.
A guilty conscience concerning global warming? People who don't want to personally change their lifestyle seem to frequently look for "magic" solutions at the societal level, often overlooking logic fails in the scenario that is being painted. It's like they imagine if the whole world changes, then I don't have to. Or something.
Isn't that exactly what technology enables? Ways of living and solving problems that were previously impossible with little to no additional effort from the actual consumer?
'Ways of living with no additional 'customer-effort' ?'
Yeah, I see now what you're getting at.
^^