They had a leaked email posted last week that they were pushing for 100K. So 97k is less than was priced into the stock. Not sure why institutional investors don't like the stock and it's so heavily shorted and twitchy. Tesla could use a COO to manage operational expectations and let Elon focus more on engineering in the future. It'll keep his twitter/email free from setting market expectations.
https://www.cnbc.com/2019/04/23/why-tesla-is-such-a-battlegr...
Plus, keep in mind that, if TSLA isn't massively more profitable on a per-car basis than other car companies or doesn't essentially take over the automotive market, any upside is already priced in.