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W3C HTML5 Logo Unveiled

w3.org

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Re: W3C HTML5 Logo Unveiled

#62
How many type foundries do you think would be trumpeting their fonts' inclusion in the HTML5 logo?

One of the many reasons I love Hoefler & Frere Jones.

Gotham + Mercury + Knockout, all from @h_fj, make the HTML-5 logo. http://www.w3.org/html/logo/ #next #stop, #webfonts http://twitter.com/H_FJ/status/27369279905071104

Re: W3C HTML5 Logo Unveiled

#63
post #4
post #3

I don't know why, but it puts a smile on my face. I guess, the logo shows some confidence previously unassociated with boring standard bodies.

Maybe it reminds you of Moses from South Park? http://www.google.co.uk/images?q=moses+south+park

Yup, I immediately thought of that when I saw the logo. Did anyone scroll down further to the "Badge Builder 5000"?

Anyway, only people in the developers 'echo chamber' will have any idea what this means. Most people have no idea the difference between html4, javascript, flash or silverlight, and probably don't care.

Re: W3C HTML5 Logo Unveiled

#64
I am not sure I see how useful it is. I think people who would care about HTML5 are already aware of it and the ones who don't will probably not be influenced by the logo. What remains seems to just be some kind of nerdy bragging thing: collect them all!

It reminds me of the "Netscape Now!" button campaign from the early web. The logo and badges looks nice tough.

Re: W3C HTML5 Logo Unveiled

#65
post #54
post #49

Earlier quoted context omitted.

Most logos / marks need to be compatible with a broad range of media formats. Any system generally needs to be flexible - whilst remaining true to its original concept. If the mark needs to be altered to work in a particular format, I think that could show a lack of foresight on the part of the designers. I'm playing devil's advocate though. I think a very simple HTML + black shield border + black 5, could provide a…

They are distributing black and white versions like you mention. Moreover these can be easily colorized to subtly blend with a design. The ease of this transformation does show foresight. The real issue is instead the boldness of the shield and font choices, but that fits the use case of the logo which is pride in technology and standards compliance. Not every website must use the logo, obviously. All said and done,…

"They are distributing black and white versions like you mention. Moreover these can be easily colorized to subtly blend with a design. The ease of this transformation does show foresight."

I see your point .. setting a typeface involves decisions re. kerning and many fonts use 'hinting' to ensure they can be read well at varying sizes, and some display faces are altered to suit headline text or specific use cases - but I think most logos have aims which are more specific than a typeface.

If people are free to alter the colours of a logo to suit a design, and the rules for doing so aren't defining clearly - before long a logo isn't able to fulfil it's purpose, because the unifying elements of the design become unclear.

That's not to say that a logo has to be the same everywhere - a successful identity system can break the rules, but if it does so, it needs to be very consistent in the way those rules are broken. I think agencies like Wolf Olins provide a good example of this kind of thinking.

I don't think the the adaptation of the HTML5 logo for the smaller favicon format is a feature - it seems like an afterthought.

Re: W3C HTML5 Logo Unveiled

#68
post #22
post #11

Wow, I was prepared to mock it after seeing that w3.org actually had to design something, but it's rather good.

I had the same reaction. Pre-click: Hate dialing up to DEFCON 1, Post-click: huh, not too bad -- back to the morning coffee.

"Hate dialing up to DEFCON 1"

At first, I thought you were talking about DefCon, the convention, which really confused me.

Then, I realized you were talking about defense condition.

Re: W3C HTML5 Logo Unveiled

#70
I'm sorry, but this is laughable.

Do people put icons in their iOS apps advertising the use of CoreAnimation? Do they put some kind of Silverlight or Flash badge on their web sites done with those technologies?

It's just a set of useful technologies. Why all the branding hoo-hah?

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