Earlier quoted context omitted.
Did it ever occur to you that people buy Apple stuff because it’s just good/better?
Did it ever occur to you that people buy mechanical keyboards because it's just good/better? (And P.S. subjective ideas of good/better are what they are, but no fair objective analysis of price and value would agree with you. A thousand dollar phone is a pure status symbol and owning it has nothing to do with a rational attempt to achieve value per dollar)
Is it really so hard to believe that some people buy the most expensive iPhone simply because it's the best phone available on the market?