A rise in vegetarian options leads customers to embrace meat-free meals
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Re: A rise in vegetarian options leads customers to embrace meat-free meals
#2>When the proportion of meatless options doubled from one to two of four choices, overall sales remained about constant. But sales of meat-containing meals dropped, and sales of vegetarian meals, such as “wild mushroom, roasted butternut squash and sun blushed tomato risotto with parmesan”, rose 40–80%.
So they cut the available meat options and doubled the available vegetarian options and find it surprising they sold more vegetarian food? Making things unavailabile does tend to have that effect.
Re: A rise in vegetarian options leads customers to embrace meat-free meals
#3>When the proportion of meatless options doubled from one to two of four choices, overall sales remained about constant. But sales of meat-containing meals dropped, and sales of vegetarian meals, such as “wild mushroom, roasted butternut squash and sun blushed tomato risotto with parmesan”, rose 40–80%. So they cut the available meat options and doubled the available vegetarian options and find it surprising they sol…
I don’t think it’s as obvious as you imply. If a menu goes from 80% meat to 20% meat, I wouldn’t have been surprised to learn that either the same proportion of customers still chose a meat option; or that fewer customers ordered anything to begin with
Re: A rise in vegetarian options leads customers to embrace meat-free meals
#4>When the proportion of meatless options doubled from one to two of four choices, overall sales remained about constant. But sales of meat-containing meals dropped, and sales of vegetarian meals, such as “wild mushroom, roasted butternut squash and sun blushed tomato risotto with parmesan”, rose 40–80%. So they cut the available meat options and doubled the available vegetarian options and find it surprising they sol…
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Re: A rise in vegetarian options leads customers to embrace meat-free meals
#5>When the proportion of meatless options doubled from one to two of four choices, overall sales remained about constant. But sales of meat-containing meals dropped, and sales of vegetarian meals, such as “wild mushroom, roasted butternut squash and sun blushed tomato risotto with parmesan”, rose 40–80%. So they cut the available meat options and doubled the available vegetarian options and find it surprising they sol…
Many people, instead, would expect the percentage of meat to vegetarian sales to remain constant, as they believe that meat-eaters wouldn't choose a vegetarian option. (And some people still don't consider it a lunch or dinner without some sort of meat.)
Re: A rise in vegetarian options leads customers to embrace meat-free meals
#6>When the proportion of meatless options doubled from one to two of four choices, overall sales remained about constant. But sales of meat-containing meals dropped, and sales of vegetarian meals, such as “wild mushroom, roasted butternut squash and sun blushed tomato risotto with parmesan”, rose 40–80%. So they cut the available meat options and doubled the available vegetarian options and find it surprising they sol…
It shows people pick interesting sounding options from a range with little care to whether it has meat in or not. We’re in such a meat dominated society that the current change is showing how flexible we actually are to fitting in with more eco ways of eating.
Re: A rise in vegetarian options leads customers to embrace meat-free meals
#7I am not vegetarian, but I still sometimes choose the vegetarian option because it tastes good. I'm not very surprised by more people finding tasty vegetarian options when more are made available.
Re: A rise in vegetarian options leads customers to embrace meat-free meals
#8The dish mentioned sounds far better than what is usually served as vegetarian food at canteens and restaurants. Quite often they offer just a compilation of side-dishes to have something vegetarian on their menu. (Dumblings with red cabbage and - wait for it - gravy from roasting meat is a widespread menu offer for vegetarians in southern Germany. Not sure if it counts as vegetarian option though).
Once people notice that vegetarian food does not have to be heaps of vegetables or to taste bland, they're far more open to actually try it. I think it's rather a problem with chefs not being familiar with vegetarian recipes than people actually not liking it at all.
Re: A rise in vegetarian options leads customers to embrace meat-free meals
#9>When the proportion of meatless options doubled from one to two of four choices, overall sales remained about constant. But sales of meat-containing meals dropped, and sales of vegetarian meals, such as “wild mushroom, roasted butternut squash and sun blushed tomato risotto with parmesan”, rose 40–80%. So they cut the available meat options and doubled the available vegetarian options and find it surprising they sol…
I don’t think it’s as obvious as you imply. If a menu goes from 80% meat to 20% meat, I wouldn’t have been surprised to learn that either the same proportion of customers still chose a meat option; or that fewer customers ordered anything to begin with
I don't think that most people go "I want meat!", they just want something that sounds good, and that's what the results are reflecting. As eating meat is the default option, it's largely done without thought - you don't internalize "I eat meat", so it has no value if you do or don't in a particular meal.
Re: A rise in vegetarian options leads customers to embrace meat-free meals
#10>When the proportion of meatless options doubled from one to two of four choices, overall sales remained about constant. But sales of meat-containing meals dropped, and sales of vegetarian meals, such as “wild mushroom, roasted butternut squash and sun blushed tomato risotto with parmesan”, rose 40–80%. So they cut the available meat options and doubled the available vegetarian options and find it surprising they sol…
I often choose the vegetarian option when eating out simply because I know how to grill a steak or roast some chicken at home— I can make those meals just as well as they can, and for half the cost or less.
When I see multiple vegetarian meal options, that's a signal that the chef isn't just doing a low effort protein swap-out but is actually offering something tasty and interesting, and I'm interested to try it.