How Hipster Got 10K Signups In Two Days Without Revealing What It Does

Post by steveklabnik » Tue, Jan 18, 2011, 3:28 AM UTC

fookyong wrote: post #5

Dry testing at its best. 1) Landing page with email capture + vague promise of something cool 2) ??? 3) Profit! I wouldn't be surprised if they don't have a product yet and are still figuring things out... EDIT: Just realised I am a hypocrite... http://littlecosm.com (I assure you that there is a product behind this, though!)

Post by dusing » Tue, Jan 18, 2011, 4:13 AM UTC

benologist wrote: post #10

Heh one of the comments posted this link: http://webcache.googleusercontent.com/search?q=cache:suTSLVu... Which shows it to be another Q&A site.

Post by [deleted] » Tue, Jan 18, 2011, 4:26 AM UTC

Post by cmer » Tue, Jan 18, 2011, 4:58 AM UTC

joshfraser wrote: post #12

We borrowed the same sign up process for http://torbit.com and are seeing the same viral results, even though our product is a lot less consumer facing than theirs. I wouldn't be surprised to see this become standard functionality for startup landing pages.

Post by [deleted] » Tue, Jan 18, 2011, 5:29 AM UTC

dominostars wrote: post #16

narkee wrote: post #6

Illustrates how much tech adoption is driven by hype and bandwagon behaviour, and not by actual content or usefulness.

Isn't that just another way of saying, 'Illustrates how much tech adoption is driven by marketing'?