How Hipster Got 10K Signups In Two Days Without Revealing What It Does

Post by joshfraser » Tue, Jan 18, 2011, 2:50 AM UTC

Post by fookyong » Tue, Jan 18, 2011, 2:54 AM UTC

daemin wrote: post #11

fookyong wrote: post #5

Dry testing at its best. 1) Landing page with email capture + vague promise of something cool 2) ??? 3) Profit! I wouldn't be surprised if they don't have a product yet and are still figuring things out... EDIT: Just realised I am a hypocrite... http://littlecosm.com (I assure you that there is a product behind this, though!)

Isn't that the whole point for the practice of lean startups? Where you validate that there is a market by asking people to give their email address before you go and start spending time and money on it. Still feels a bit "icky" to me, but then I like the act of building stuff itself.

Post by dominostars » Tue, Jan 18, 2011, 2:58 AM UTC

narkee wrote: post #6

Illustrates how much tech adoption is driven by hype and bandwagon behaviour, and not by actual content or usefulness.

Post by narkee » Tue, Jan 18, 2011, 3:00 AM UTC

gmjosack wrote: post #13

Once you signup it tells you to invite 3 more people and says the more people you invite the sooner you'll get access. Not to take away from all the signups they've received but I'm sure a good percent are people just entering fake emails with their referral ID considering you don't even need to confirm your signup.

Post by jdp23 » Tue, Jan 18, 2011, 3:18 AM UTC

narkee wrote: post #18

gmjosack wrote: post #13

Once you signup it tells you to invite 3 more people and says the more people you invite the sooner you'll get access. Not to take away from all the signups they've received but I'm sure a good percent are people just entering fake emails with their referral ID considering you don't even need to confirm your signup.

It's like a pyramid scheme!