How Hipster Got 10K Signups In Two Days Without Revealing What It Does

#1

Post by ssclafani » Tue, Jan 18, 2011, 1:55 AM UTC

How Hipster Got 10K Signups In Two Days Without Revealing What It Does
techcrunch.com

Re: How Hipster Got 10K Signups In Two Days Without Revealing What It Does

#2

Post by jdp23 » Tue, Jan 18, 2011, 2:25 AM UTC

"But just like the hipster tribe themselves, what Hipster does is besides the point."

Really? It's probably going to matter one of these days ...

Re: How Hipster Got 10K Signups In Two Days Without Revealing What It Does

#3

Post by ianl » Tue, Jan 18, 2011, 2:30 AM UTC

jdp23 wrote: post #2

"But just like the hipster tribe themselves, what Hipster does is besides the point." Really? It's probably going to matter one of these days ...

Don't question TechCrunch, it'll boggle your mind.

Re: How Hipster Got 10K Signups In Two Days Without Revealing What It Does

#4

Post by callmeed » Tue, Jan 18, 2011, 2:32 AM UTC

Images also exist for: http://city-images.usehipster.com/boulder.jpg http://city-images.usehipster.com/losangeles.jpg http://city-images.usehipster.com/newyork.jpg http://city-images.usehipster.com/boston.jpg http://city-images.usehipster.com/miami.jpg http://city-images.usehipster.com/chicago.jpg

but not Portland or Seattle? And it's called "Hipster"? Phhhhfffttt

Re: How Hipster Got 10K Signups In Two Days Without Revealing What It Does

#5

Post by fookyong » Tue, Jan 18, 2011, 2:32 AM UTC

Dry testing at its best.

1) Landing page with email capture + vague promise of something cool

2) ???

3) Profit!

I wouldn't be surprised if they don't have a product yet and are still figuring things out...

EDIT: Just realised I am a hypocrite... http://littlecosm.com (I assure you that there is a product behind this, though!)

Re: How Hipster Got 10K Signups In Two Days Without Revealing What It Does

#6

Post by narkee » Tue, Jan 18, 2011, 2:32 AM UTC

Illustrates how much tech adoption is driven by hype and bandwagon behaviour, and not by actual content or usefulness.

Re: How Hipster Got 10K Signups In Two Days Without Revealing What It Does

#7

Post by coderdude » Tue, Jan 18, 2011, 2:33 AM UTC

Must... fight... the envy. Seriously though, congratulations to the people behind it. I'd be so excited if I got that kind of response and I'd feel a lot of pressure to not let all those interested people down.

Re: How Hipster Got 10K Signups In Two Days Without Revealing What It Does

#8

Post by trotsky » Tue, Jan 18, 2011, 2:38 AM UTC

So TechCrunch is now promoting themselves as a critical component in the substanceless promotion of a pre-launch website whose purpose is undetermined?

Their mothers must be very proud.

Re: How Hipster Got 10K Signups In Two Days Without Revealing What It Does

#9

Post by hugh3 » Tue, Jan 18, 2011, 2:43 AM UTC

fookyong wrote: post #5

Dry testing at its best. 1) Landing page with email capture + vague promise of something cool 2) ??? 3) Profit! I wouldn't be surprised if they don't have a product yet and are still figuring things out... EDIT: Just realised I am a hypocrite... http://littlecosm.com (I assure you that there is a product behind this, though!)

I wouldn't be surprised if it's all a massive hoax to see how many people you can get, with a little clever marketing, to sign up for a site that doesn't even exist.

Though now that it's been so successful, it'd kindof be a waste not to monetize the hoax.

Re: How Hipster Got 10K Signups In Two Days Without Revealing What It Does

#10

Post by benologist » Tue, Jan 18, 2011, 2:47 AM UTC

Heh one of the comments posted this link:

http://webcache.googleusercontent.com/search?q=cache:suTSLVu...

Which shows it to be another Q&A site.