Earlier quoted context omitted.
Except that’s not improving the planet even a bit. Arguably it raises awareness and the shard belief in at least the principle of individual responsibility. Against the overwhelming tide of the "Fuck it, I'll be dead before this shit starts to really come down on our heads anyway" which would otherwise be the reigning default.
Stop raising awareness and start triaging. At a certain point, everyone is aware of the top line issues and you just need to prioritize public attention. You (obviously) can't do this on your own and, at a certain level, the environmental movement's focus on bogus, small-time, feel-good issues reveals its cynicism. BUT PLEASE, stop defending it. You're just empowering those looking for a reason to resent the movement…
Like trying to start banning categories of plastic? Straws and shopping bags?