Earlier quoted context omitted.
And yet, most of Google's plans do not warrant skepticism.
Everything warrants skepticism until proven otherwise. Especially things that are being given out for free. Google might be operating on the up and up, but Google is just a large collection of people and some of them will be ethically lacking. And Google's employees have a large incentive to not see any issues with collecting all the personal information that exists.
> And Google's employees have a large incentive to not see any issues with collecting all the personal information that exists.
I can only speak from personal experience. But I would not agree.
Collection of data needs to be covered in a privacy document. You must argue why you're collecting it. There has to be a retention plan, such that data is purged when the user account is deleted, and/or the data expires over time.
You can of course get exemptions, IF there is a valid business reason. But all of this needs to be reviewed and approved by privacy people.
If you want to get things done. The paperwork is a strong incentive to avoid keeping data you don't need.
Note. privacy reviews cover more than I mentioned here. This was just a highlight.