Earlier quoted context omitted.
> Why is it a great business and an initiative to be applauded if it is about excluding men and a scandal if it is about excluding women? Because the one aims to reduce an imbalance in the workforce, which leads to a particular section being under represented. Thwe other aims to increase an imbalance in the workforce, which leads to a particular section being under represented.
Why do we think the imbalance is bad?
Besides, inclusive and diverse workforces have been repeatedly shown to be better for the bottom line because organizations are more able to serve a wider market when they are made up people more representative of the total market.
Revenue for the division I work in at my current employer exploded when we started hiring people outside of the traditional avenue for new hires. Until a couple of years ago we had been staffed by traditional government/military-focused scientists and engineers with narrowly-focused aerospace engineering backgrounds. Our customer base was 100% domestic government/military because that's who we knew and had relationships with. Outside consultants recommended non-"traditional" hires, and we followed their recommendations.
New hires in the environmental sciences (mainly women) and personnel with foreign language experience opened up market opportunities that we had been unable to see before and by diversifying our workforce we were able to diversify our customer base to include foreign environmental management organizations, agricultural, and natural resource-based markets.
My employer develops and sells a pretty unique Synthetic Aperture Radar system with capabilities not found in competing platforms. We had been trickling out systems to the Navy and Air Force on a onesy-twosy basis every year.
People with a diverse background said "hey we can sell this to oil and gas companies, departments of agriculture and environmental science all over the world, and we can work with all of these universities on terrestrial surveying projects and make more money".
And we did.
I imagine for mass-market consumer products and services the impact of understanding the needs of the market by having a workforce representative of the market as a whole would be even greater than what we experienced.