Employers Used Facebook to Keep Women and Older Workers from Seeing Job Ads
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Re: Employers Used Facebook to Keep Women and Older Workers from Seeing Job Ads
#2Wow, I didn't expect to see CapitalOne or Edward Jones on that list. I kind of figured it would be a bunch of smaller companies that were either ignorant of the law or, more likely, used to playing fast and loose without consequences.
Re: Employers Used Facebook to Keep Women and Older Workers from Seeing Job Ads
#3it's called ad targeting. If the govt. wants to pay for those low converting clicks/impressions, then i'm sure they, these employers, will be glad to serve ads to everyone.
Re: Employers Used Facebook to Keep Women and Older Workers from Seeing Job Ads
#4So does this mean that targeted ads are now considered discrimination?
Re: Employers Used Facebook to Keep Women and Older Workers from Seeing Job Ads
#5Wow, I didn't expect to see CapitalOne or Edward Jones on that list. I kind of figured it would be a bunch of smaller companies that were either ignorant of the law or, more likely, used to playing fast and loose without consequences.
I'm not sure if there was anything deliberate here. It's possible the companies targeted the jobs ads with factors or attributes that were correlated with younger men by the Facebook algorithm.
Re: Employers Used Facebook to Keep Women and Older Workers from Seeing Job Ads
#6So does this mean that targeted ads are now considered discrimination?
It seems to be a textbook form of discrimination.
Re: Employers Used Facebook to Keep Women and Older Workers from Seeing Job Ads
#7it's called ad targeting. If the govt. wants to pay for those low converting clicks/impressions, then i'm sure they, these employers, will be glad to serve ads to everyone.
The government doesn't pay for the cost of unleaded gasoline/work safety standards/food safety/building codes - why should this case be different?
Re: Employers Used Facebook to Keep Women and Older Workers from Seeing Job Ads
#8Wow, I didn't expect to see CapitalOne or Edward Jones on that list. I kind of figured it would be a bunch of smaller companies that were either ignorant of the law or, more likely, used to playing fast and loose without consequences.
I'm not sure if there was anything deliberate here. It's possible the companies targeted the jobs ads with factors or attributes that were correlated with younger men by the Facebook algorithm.
Being deliberate is not required: https://en.wikipedia.org/wiki/Disparate_impact
Re: Employers Used Facebook to Keep Women and Older Workers from Seeing Job Ads
#9This is huge, but in a way perhaps not obvious. I am trying to define a thing called a programmable company - it's where all the actions a company can make are scripted / scriptable - and weirdly it's what the law assumes exists right now - that a company has a controlling mind.
I am trying to say that automation and governance belong hand in hand.
Re: Employers Used Facebook to Keep Women and Older Workers from Seeing Job Ads
#10Wow, I didn't expect to see CapitalOne or Edward Jones on that list. I kind of figured it would be a bunch of smaller companies that were either ignorant of the law or, more likely, used to playing fast and loose without consequences.
I'm not sure if there was anything deliberate here. It's possible the companies targeted the jobs ads with factors or attributes that were correlated with younger men by the Facebook algorithm.
As the test case I feel it is rather unlikely. One typically goes after the sure offender.