Things Real People Don't Say About Advertising • Hacker News Board

Re: Things Real People Don't Say About Advertising

#61

Post by WalterBright » Sat, Jan 15, 2011, 11:53 PM UTC

ggchappell wrote: post #11

Interesting. But I disagree with a number of them. > I love the copy, but it feels off brand ... I remember the first time I saw a McPizza ad. It talked about how if you didn't like one kind, then you could get a different one. And it felt really strange. Later I figured it out. Until then, McDonald's ads had always maintained the premise that everyone likes everything they sell. > If only this solution was more scal…

>> This website's music is great - turn it up! > Definitely. No one has ever said that, ever, in the history of the web.

Only if it's Freedom Rock, man!

Re: Things Real People Don't Say About Advertising

#62

Post by aridiculous » Sun, Jan 16, 2011, 4:13 PM UTC

100k wrote: post #32

ggchappell wrote: post #11

Interesting. But I disagree with a number of them. > I love the copy, but it feels off brand ... I remember the first time I saw a McPizza ad. It talked about how if you didn't like one kind, then you could get a different one. And it felt really strange. Later I figured it out. Until then, McDonald's ads had always maintained the premise that everyone likes everything they sell. > If only this solution was more scal…

> Isn't this a huge reason for people going to blogging platforms? Yes, but that's not what it's lampooning. TONS of ads and websites invite people to "share their story" or try to take advantage of user generated content. It's a cheesy cop out. No one wants to share their Doritos story on the Doritos website.

Correction: You wish no one wanted to share their Doritos story on the Doritos website. The sad part is that many times people do.

Re: Things Real People Don't Say About Advertising

#63

Post by aridiculous » Sun, Jan 16, 2011, 4:19 PM UTC

humj wrote: post #27

I don't think the post was intended to say that advertisers actually think that people talk or even think this way, I think the post was to point out that often, marketers will have a certain perspective on their product and try to force that perspective onto its users. The reality is, users don't care about your perspective. They only care whether or not the product meets their needs.

Ha! If that was the case, 95% of products in industrialized countries wouldn't exist.

Good advertising and branding works -- they generate demand.