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Match.com Used Fake Ads to Swindle Users, F.T.C. Says

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251–260 of 508 posts

Re: Match.com Used Fake Ads to Swindle Users, F.T.C. Says

#251

Unrelated, but I'm thinking about using one or more dating sites. Which ones do people here use, and what are your thoughts/observations?

If you're looking for hookup, and you're attractive, Tinder works well.

If you're looking for dating, OKCupid works well, but you need to work fast. Arrange a meetup/coffee date within 3-4 messages. If you talk to someone for weeks without meeting, it's unlikely you'll get anywhere.

Re: Match.com Used Fake Ads to Swindle Users, F.T.C. Says

#252
post #203

I've tried a number of dating websites in the past year, and all of them are like this. First and foremost: No matter how hard they try to hide it, the male/female balance on all straight dating sites is completely off. I'd say it's about 80% male. So most of them fill with fake accounts to get the balance backs. The matching algorithms don't really exist, they are extremely primitive and usually optimised for engage…

OKCupid doesn't have fake profiles, right?

They're owned by Match, so I wouldn't bet on it.

Re: Match.com Used Fake Ads to Swindle Users, F.T.C. Says

#253
post #207
post #203

I've tried a number of dating websites in the past year, and all of them are like this. First and foremost: No matter how hard they try to hide it, the male/female balance on all straight dating sites is completely off. I'd say it's about 80% male. So most of them fill with fake accounts to get the balance backs. The matching algorithms don't really exist, they are extremely primitive and usually optimised for engage…

> I'd say it's about 80% male. It's more like most women will go for 20% of the men. If you're part of the 80% you'll feel alone. As an experiment just make a fake profile with some model's picture to discover how many women are around.

Both are true. Most people on dating sites are men, and the women that are there heavily skew towards a small portion of men.

Re: Match.com Used Fake Ads to Swindle Users, F.T.C. Says

#254
post #203

I've tried a number of dating websites in the past year, and all of them are like this. First and foremost: No matter how hard they try to hide it, the male/female balance on all straight dating sites is completely off. I'd say it's about 80% male. So most of them fill with fake accounts to get the balance backs. The matching algorithms don't really exist, they are extremely primitive and usually optimised for engage…

For-profit dating sites also share a common problem: they need to extract revenue out of you, but the more successful they are at being dating sites, the sooner they lose you as a customer. All the problems we discuss are pretty much related to this point: They probably have good matching algorithms, but they only showed you actual good matches you'd be gone from the site (taking the other person with you). So they h…

That's one dynamic. But there's also the opposite incentive of word of mouth from positive experiences.

When I hear of real people paying money on a dating site and finding what they want, that's a powerful motivator.

So we can only hypothesize whether a few desperate users do cough out more cash than a larger number of one-time subscribers would, but the later strategy is certainly more sustainable over the long term.

Re: Match.com Used Fake Ads to Swindle Users, F.T.C. Says

#255
A decade or so ago I worked at AdultFriendFinder.com, then the largest dating site. We had 20 or so different properties, covering every niche from "jewishfriendfinder" to "alt.com"

On paper we had about 50 million users. The reality was that we were a porn site, and our business was entirely driven by porn site referrals. Our smarter referral partners would game the system to setup thousand of users to get extra bonuses, and we encouraged it, so that we could ethically claim that we didn't create the fake users.

These sorts of lies are pretty much status quo in the dating industry. Zoosk is far worse, I walked away from a contract there when I realized how much of a sleazeball their founder, Shayan Zadeh, really was/

Re: Match.com Used Fake Ads to Swindle Users, F.T.C. Says

#257

There is only one universal law that applies to online dating, and that is: women don't need it as much as men. For women, online dating just doesn't make sense. Even on Tinder, where the ratio is kinda okay, women are bombarded with messages and likes. To the point that they can't even respond to everyone even if they wanted to. This means men are left with unresponsive women and just start to send cheaper pick up l…

I know a few women that use Tinder: they are alone, late thirties and never got anything serious out of Tinder, but they use it to reassure their attractiveness by the continuous flow of likes they get. It is a morale booster, nothing more.

I know plenty of straight couples who are married or in committed long term relationships and met on tinder.

Re: Match.com Used Fake Ads to Swindle Users, F.T.C. Says

#258
post #219
post #213

Earlier quoted context omitted.

I think the most effective way to stand out is for women to contact men. With men spamming all women with meaningless messages, there's little point for women to respond to men contacting them. But if a man received a message from a woman, it's more likely they're real and not a fake profile, and that they're actually interested. But dating sites that create fake profiles and use all these dark patterns to try to con…

That's the idea behind bumble. AFAIK men and women rate each other similarly to Tinder (yes/no). However, when a match occurs, women have to send the first message. This doesn't solve the gender inbalance though. This problem is much more difficult to solve, and requires further homogenization (?) of the male and female gender role. This should be one of the more important challenges of our time. Lonelyness and sexua…

The reality for someone like me, a very average looking guy, is then that I get zero messages. Doesn't really solve anything either.

Re: Match.com Used Fake Ads to Swindle Users, F.T.C. Says

#260

Earlier quoted context omitted.

The only major remaining website that tries to match people based on interests is OKCupid. And even it is changing every few months. Unfortunately, the success of Tinder and move to mobile phones first ruined most of the dating websites, which try to emulate its success. Because people mostly use phone nowadays for dating websites, long profiles are mostly gone, sending long letters is gone, many conversations are si…

I don't get why Match.com, OkCupid should converge to a Tinder-like working model if they share ownership. I guess that there are different niches of people for those different websites/apps, no?

Perhaps so that later on they can transition all OKC users onto Tinder and maintain only one product?
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